We developed the Discover360™ to help us better understand your brand and its challenges. It includes:
Who are your audiences? Who (or what) influences them? How do they make purchasing decisions? What motivates them to action? idfive’s AudienceScan process can deliver the insights you need to connect with the audiences you seek.
What does your audience actually do versus what they say they do? What types of insights do you get from in-person (or via smartphone) observations of people’s real lives and/or how they interact with your brand, products and services?
An analysis of your marketing and communications materials, programs, and strategies to improve your visibility, effectiveness, and impact.
A comprehensive view of you, your competitors, and where you stand in relation to them online and offline.
The traffic patterns on your site reveal an enormous amount of information about how your customers and prospects experience your organization online.
Whether migrating to a new website or embarking on a new communications strategy, we provide a comprehensive analysis of the brand impact of your current communications.