Culture Strategy Capabilities Awards
We believe in Informed Design, where research, insight, and experience drive creative. More than logos and layouts—it’s strategy, data, and code. Here, there’s no room for egos and artistic self-indulgence. Only beautiful solutions.

Culture

Individually, we’re educators, writers, students, entrepreneurs, volunteers, artists, and community leaders. Together, we’re a team of passionate people who want to do good for clients who do good. Sure, we may never get rich. We’ll always be weird. And we’ll continue to treat beer, coffee, and salted caramels as food groups. But what a ride it is.
Meet the idfive team
Strategy
Research
Research

The great marketing strategist (and occasional writer) Mark Twain said, "If we were meant to talk more than listen, we would have two mouths and one ear."

If evolution cooperated, we’d hire strategists with four ears. Listening makes it easier to set prejudices aside, shelve preconceived notions, and honestly consider what customers, prospects and stakeholders are saying.

We developed the Discover360™ to help us better understand your brand and its challenges. It includes:

AudienceScan

Who are your audiences? Who (or what) influences them? How do they make purchasing decisions? What motivates them to action? idfive’s AudienceScan process can deliver the insights you need to connect with the audiences you seek.

MarComScan

An analysis of your marketing and communications materials, programs, and strategies to improve your visibility, effectiveness, and impact.

CompetitiveScan

A comprehensive view of you, your competitors, and where you stand in relation to them online and offline.

TrafficScan

The traffic patterns on your site reveal an enormous amount of information about how your customers and prospects experience your organization online.

ContentScan

Whether migrating to a new website or embarking on a new communications strategy, we provide a comprehensive analysis of the brand impact of your current communications.

Plan
Plan

Data is useless if you don’t do anything with it. Rather than simply sharing insights, we’ll work together with you to determine how best to act on them. You’ll never be left wondering, “Where do I go from here?” Give us the wheel, and buckle your seatbelt.

Our strategic roadmap has multiple stops along the way. We invite clients to hop on or off where it makes sense.

Brand Alignment

We collaborate with you to find the gaps in how you express your brand and then create the plan that will allow us to project your core brand attributes.

Creative Strategy

We determine the best way to engage your audiences in order to create a strategy that helps you reach your goals.

Media/Campaign Strategy

We execute integrated, data-driven campaigns, and then fine-tune them through active management for ongoing campaign optimization.

Perform
Perform

We started idfive because we couldn’t sit back anymore and watch as ad agencies and web firms dodge responsibility for the results their work delivered, especially when their clients were schools and non-profits that have to account for every precious dollar spent. We’ve made it our mission to make measurement and management every bit as important as media and messaging.

Traditional agencies’ work ends when they get their commission on media. Design boutiques are done when they deliver a logo everyone hates the least. And digital firms just hope the check clears before you find the first bugs on that brand new site.

We go into every client partnership with the expectation that it will last years. Unlike many firms, we actually want to be around when the results roll in.

We use a data-rich feedback loop that measures, optimizes, and delivers the right message through the right media to the right audiences—at the right time. It’s not rocket surgery, just a little thing we like to call being accountable.

Active Management

We don’t charge commission on media. Anyone can place an ad and take 7%. Instead, we earn our keep through the active management of campaigns. Through manual and programmatic media buying, we’re able to manage clients’ budgets responsibly.

Integrated Marketing

We support the entire customer lifecycle across all media—traditional, digital, owned, branded and unconventional. From education and acquisition to nurture and upsell, we work closely with clients to help them get closer to their customers.

Capabilities
Anyone can say they do good work, but does that good work actually work? However you decide to partner with idfive, you can be sure that we’ve got the talent, creativity, and knowledge to make sure it will.
Integrated Marketing
Integrated Marketing
Advertising
Advertising
Brand Alignment & Development
Brand Alignment & Development
Visual Design
Visual Design
Web Design & Development
Web Design & Development
Mobile Web Design &Development
Mobile Web Design & Development
Copywriting
Copywriting
User Experience Design & Information Architecture
UX Design & Information Architecture
UI Development & System Integration
UI Development & System Integration
Visual Design
Social Media Marketing
Social Media Engagement
Social Media Engagement
Search Engine Optimization
Search Engine Optimization
Search Engine Marketing
Search Engine Marketing
Media Buying
Media Buying
Content Marketing
Content Marketing
Awards

We don't need metal and acrylic to tell us that we've done our job well. Our clients do that for us. But if the most respected awards organizations in our industry are going to acknowledge us, we're not going to stop them. That'd just be rude.

2016

Communication Arts Webpick, Communication Arts
WRA 100 Year Anniversary Site

Communication Arts Webpick, Communication Arts
JHSPH Yearlook

American Advertising Award, Silver Award
CMEDE’s Annual Report Book

American Advertising Awar, Silver Award
Integrated Fundraising Campaign, BARCS

American Advertising Award, Gold Award
Whitman, Requardt & Associates, 100 Year Website

American Advertising Award, Special Judge’s Award
Cards for Humanity

American Advertising Award, Gold Award
Cards for Humanity

American Advertising Award, Gold Award
University of Baltimore’s Gamescape

2015

SmartCEO Brava Awards, Top Female CEO
Colleen Riopko

Baltimore Business Journal, Fast 50 Growing Companies
idfive

Collegiate Advertising Award, Gold Award for Graduate School, Web Advertising
Johns Hopkins School of Public Health: Feel Good Campaign Banner Ads

Collegiate Advertising Awards, Gold Award for Special Events
University of Baltimore’s Gamescape

National Case Award, CASE
UB/Towson MBA

American Advertising Federation of Baltimore, Gold Addy Award
JHSPH Yearlook

SmartCEO
Corporate Culture Award: idfive

Baltimore Magazine
2015 Best Places to Work

Communication Arts Webpick, Communication Arts
JHSPH Yearlook

Gold Collegiate Advertising Award, Collegiate Advertising Awards, Transit/Airport/Subway
University of Baltimore’s Knowledge that Works – Baltimore Penn Station Takeover Campaign

2014

Interactive Media Awards, Outstanding Achievement Award
University of Baltimore, 15 Second Video Spot

Education Digital Marketing Awards, Merit Award for the Online Publications
The University of Baltimore Alumni Magazine

Education Digital Marketing Awards, Silver Award Digital Video
University of Baltimore, 15 Second Video Spot

American Marketing Association
40 Under 40 Award: idfive Executive Vice President of Strategy

2013

Interactive Media Awards, Best In Class
The University of Baltimore Alumni Magazine

National CASE Circle of Excellence, Bronze Award
The University of Baltimore Alumni Magazine

SmartCEO
Executive Management Award: Andres Zapata

Baltimore Magazine
40 Under 40 Award: idfive Executive Vice President of Strategy

CASE District II Accolades Awards, Honorable Mention
The University of Baltimore Alumni Magazine

Interactive Media Awards, Best In Class
The Johns Hopkins Carey Business School Website

2012

American Marketing Association, Best in Education Marketing Campaign
The University of Baltimore

CASE District II, Gold Award
The University of Baltimore

16th Annual Webby Awards, Honorable Mention
Mobile App for collaboration with NCCS

Interactive Media Awards, Best In Class
The University of Maryland School of Pharmacy Website

Interactive Media Awards, Best In Class
The University of Baltimore Alumni Magazine Website

2010

SUNYCUAD Award for Excellence
SUNY Potsdam Interactive Tour.

2009

Gold Addy Award
mba.com

PRSA Award, Best in Maryland
Deutsche Bank, Climate Change Advisors

Silver Addy Award, Best Mixed Media
Deutsche Bank, Climate Change Advisors

Gold Addy Award, Best Outdoor Board
Deutsche Bank, Climate Change Advisors

PRSA Maryland’s Best
SUNY Potsdam