A 300% Increase in Lead Generation Wins idfive and the University of Baltimore the AMA's "Best Education Category Campaign" award

The American Marketing Association (AMA) announced idfive and The University of Baltimore winners of the “Best Education Category Campaign!” award. The award showcases the relationship between idfive and UB as one of the strongest marketing partnerships in the greater Baltimore metropolitan area. 

Compared to the previous year, awareness for The University of Baltimore is up 14%; social media engagement increased by 3,272%; and qualified student prospect leads rose by 300%.    

The University of Baltimore’s VP of Planning and External Relations Peter Toran comments, “The University of Baltimore is growing in terms of student enrollment, our physical campus, new academic offerings and our influence in communities around Baltimore and beyond. Our partnership with idfive provides a platform to effectively position UB as one of Maryland’s finest urban campuses.”    

Working in close partnership with UB’s Office of University Relations, idfive executed a campaign that emphasizes the “real world” aspects of receiving an education at UB – real professors, real results and real life. This authentic, honest approach remained consistent in campaigns including social media engagement, social media advertising, SEO, PPL, PPC, print and outdoor/environmental advertising. 

Andres Zapata, SVP, Strategy at idfive remarks, “We successfully executed the second leg of a five-year integrated marketing plan that balanced awareness and lead generation – the results are helping the university reach its 35% increase in student enrollment goal.” 

About the University of Baltimore: The University of Baltimore is a member of the University System of Maryland and comprises the School of Law, the Yale Gordon College of Arts and Sciences, the College of Public Affairs and the Merrick School of Business.

About idfive: idfive is an integrated, interactive advertising, web design, brand consulting and digital media agency specializing in higher education, not-for-profit, business-to-business, and healthcare organizations.

Media Contact:
Pete Meacham
Director of Business Development
idfive
443.615.7282
pete.meacham@idfive.com