Andres Zapata Presents "ROI of UI" at the 2011 EDUWEB Conference

idfive's SVP of Strategy and co-founder spoke about the "ROI of UI" at the 2011 EDUWEB Conference earlier this month. 

In his presentation, Andres identified the three tracks to focus in order to optimize the user interface's performance, and through that their return on investment. "By fine-tuning design, content and transaction you can improve the performance of an interface by up to 60%," said Zapata. "When marketing money is tight to begin with, optimizing every aspect of a marketing campaign is a must-do." 

The conference was attended by marketing, designers, writers and technologist in the higher education space. 

To view a copy of his presentation, click here.

About idfive: idfive is an integrated, interactive advertising, web design, brand consulting and digital media agency specializing in higher education, not-for-profit, business-to-business, and healthcare organizations.

Media Contact:
Pete Meacham
Director of Marketing
idfive
443.615.7282
pete.meacham@idfive.com