Social Media Strategy in Higher Education 

Dr. Sean Carton spoke at the Council for Independent Colleges Media Conference about social media strategies for higher education earlier this month.

In his presentation, Dr. Carton outlined the importance of creating a solid social media strategy that aligns with the institution's overall strategic plan. "Social Media is not a passing fad. Marketers need to understand how this medium fits into their overall communications plan," said Dr. Sean Carton, idfive's Chief Creative Officer. "Social media should augment or extend your marketing mix." 

The conference was attended by the top people from many regional independent colleges, including NYU Wagner, Georgetown University, and Middlebury College.

To view a copy of his presentation, click here.

About idfive: idfive is an integrated, interactive advertising, web design, brand consulting and digital media agency specializing in higher education, not-for-profit, business-to-business, and healthcare organizations.

Media Contact:
Pete Meacham
Director, Business Development
idfive
443.615.7282
pete.meacham@idfive.com