As a new business in a new industry, the cycling studio CycleFit was up against various competitors and potential customers that have never actually tried indoor cycling. But to the CycleFit team, this could all be overcome with a bit of hard work. With a number of expert teachers, a state-of-the-art facility and a passion for exercise, CycleFit was determined to wins hearts, minds and bodies, and make good on the promise of a one-of-a-kind workout experience. All they needed was the right mix of integrated marketing to convince audiences they’re worth the try, and the sweat.
Working with CycleFit, idfive created a brand platform, website and marketing/social media strategy to help the studio build the audience they deserved. An updated brand came first, complete with new messages and a logo that was active and forceful like their classes, though lifted by the same balance and wellness riders get after conquering a session. With the brand in place, idfive then created a new mobile responsive website which enables users to quickly sign up for classes and is loaded with motivational copy and photos of the CycleFit team. Search engine and Facebook marketing campaigns were also developed, and were designed to drive a regional audience to the new website.