During the late fall of 2015 Loyola University Maryland approached idfive for assistance in generating leads and nurturing applicants to their graduate school programs. Knowing that once prospects take the step to travel to campus there is a higher likelihood of converting them into applicants, idfive recommended that Loyola host an on-campus open house during the month of April. With a limited budget and compressed timeline idfive was then challenged to quickly develop a brand platform, creative campaign, media strategy and landing page to launch shortly after the New Year and drive prospective students to the event.
The “Remember Me?” campaign targeted a number of prospective students who had previously expressed interest in earning a graduate degree from Loyola but had not yet applied. The creative message—“Remember Me? I’m the degree you could be earning.”—was disseminated through a number of creative executions, tapping into prospects’ desire to propel their career. Digital display, digital radio, billboards, LinkedIn Sponsored Content and LinkedIn Inmails targeted GRE test-takers, current Loyola undergraduates, Loyola alumni and former prospects. These tactics drove prospects to an impactful landing page—also designed by idfive—with the goal of securing 100 open house registrations. Ultimately, the campaign resulted in 248 registrations and 125 attendees. But most importantly, the creative executions, media strategy and messaging continue to service Loyola’s ongoing marketing efforts for their graduate programs.