The University of Baltimore
Web Strategy & Redesign


As part of their five-year strategic plan, UB looked to overhaul their site, an enormous undertaking requiring a long-term collaborative effort. Comprised of multiple schools and over 7,000 pages, the site demanded a design with far more differentiation and far less standardization, while at the same time maintaining a broader consistency to leverage the UB brand.


We combined strategic navigation, innovative real estate allocation, and backdrops that represent both the individual schools as well as the overall spirit of UB. By incorporating a reverse social media toolbar and an on-page drop down search function, we merged functionality with messaging while allowing the conversation to happen on the page instead of offsite. A mobile companion website was also created, but idfive and UB are currently working on a responsive version of all the UB websites.