About 5 years old, the University of Baltimore website was in need of a refresh. The site was built before responsive design became a necessity, and more and more of UB’s website users were accessing it from mobile devices and tablets. In addition to needing to adopt a responsive approach, the site also required a redesign that showcased the campus experience and highlighted next steps and action items for the site’s main audience, prospective students.
idfive started by reimagining a responsive homepage that places emphasis on action items to move prospects through the conversion funnel toward application. We gave the site’s internal page templates a facelift to match the new homepage’s cleaner, more contemporary design. HTML and CSS adjustments were made to internal pages to convert existing code to responsive without the need to alter content. The result is a site that appears new, but that did not require the cost or time commitment of a full redesign.