Adventures In Branding, Chapter 17.
Design pundits are abuzz over the stealth rebranding of the Gap earlier this week, and the reviews are dismal. The previous, iconic… Read More
This is my archive
Zappos Excellent Use of Social Media
I’m sure many of you are aware of the online shoe and clothing retailer, Zappos, but if you’re not, here’s a quick history of… Read More
Negative Feedback In Social Media
Following the last blog post by Jake, I thought I would spend a few minutes discussing how to deal with negative comments or feedback in… Read More
Tweet Nightmares
The opposite of a sweet dream…a tweet nightmare. Small business owners, managers, customer service staff, and CEOs of all types of organizations are susceptible. A… Read More
Ads are Content.
File this under why didn’t I think to write about this too: Ads are Content. The next time you find yourself on a… Read More
Olympic Pictograms Through The Ages.
From the New York Times, and the always worthwhile Steven Heller, a short video retrospective of Olympic pictograms since 1936. I disagree with his… Read More
Do they get a 20% refund on that rebrand?
Ouch. Remember the rebrand of Tropicana that went horribly wrong? A few weeks ago (yes, I know I’m bringing up the rear on this)… Read More
Possibly Sending the Wrong Message?
Elizabeth Large (food critic for the Baltimore Sun) reports that Kellogg’s has donated all of its Michael Phelps boxes of Cornflakes to… Read More
If It Ain’t Broke…
After a disastrous rebranding of their flagship product, Tropicana has decided to scrap it and return to their previous packaging design. “We underestimated the… Read More
Political Campaigns from an Advertising Perspective
Seems like there’s a whole class of agencies that works only for political campaigns. By and large, their work is subpar–way below the national standard… Read More