idfive and the University of Baltimore Begin New 5-Year Marketing Contract

After Five Years of Student Enrollment Growth, idfive and the University of Baltimore Look Forward to Another Five Years of Inspired Creative, Results-Driven Marketing, and Strategic Growth. 

Baltimore, MD – (September 29, 2014) Baltimore-based interactive marketing agency idfive and the University of Baltimore are pleased to announce the continuation of their established media, marketing, and web services partnership with a new, five-year contract. UB has had idfive as its agency of record since 2009.  Per the new agreement, idfive will continue to work with the University of Baltimore through 2019.

Throughout the partnership, idfive has worked closely with the University of Baltimore’s communications and marketing team to develop and implement integrated marketing strategies that have resulted in increased brand awareness, the tripling of student inquiries, achievement of enrollment goals, and the completion of multiple award-winning web projects.

“We are honored to have been chosen to continue working with the University of Baltimore,” commented Andres Zapata, idfive EVP of Strategy. “We have made tremendous strides together in the evolution of the University and we are thrilled to have the opportunity to see our efforts through—especially with an institutional client that truly understands integrated marketing and is willing to push creative boundaries with us.”

Peter Toran, Vice President for University Advancement and Communications at the University of Baltimore, stated, “Measurable results and an outstanding rapport made the decision to continue our work together an easy one. Whether it’s in designing a five-story window treatment to welcome tens of thousands of campus visitors during Artscape or launching a new website, idfive has been a solid partner.”

About the University of Baltimore: The University of Baltimore is a member of the University System of Maryland and comprises of the College of Public Affairs, the Merrick School of Business, the School of Law and the Yale Gordon College of Arts and Sciences.

About idfive: 
idfive is an award winning integrated, interactive advertising, web design, and brand consulting agency. Founded in 2005, the Baltimore-based agency creates working solutions for clients throughout the United States. Specializing in strategic marketing and web solutions for clients in the fields of higher education, not-for-profit and anyone else whose mission is to do good, idfive brings an unparalleled level of expertise in cutting edge technologies and informed design to its marketing strategies. idfive utilizes the principles of informed design to focus real knowledge of market, audience, competitiveness, design and technology to create strategies that work.

For more information on idfive please contact Claire Cullen at visit