BALTIMORE (March 05, 2018)—idfive, Baltimore-based integrated marketing and communications firm, recently launched the redesign of the Baltimore Office of Promotion & The Arts website Light City, the nation’s first large-scale festival of light, music, innovation, and community. The draw of the festival helped land Baltimore on The New York Times’ list of “52 Places to Go in 2018” and Forbes’ list of the 10 Coolest U.S. Cities to Visit in 2018—this year’s event is kicking off with Neighborhood Lights on April 6, 2018.
The festival features a range of art installations, innovation conference sessions focused on social and cultural issues and numerous free concerts. The new website promotes the festival and helps direct attention to the number of exhibitions and activations—giving the festival an online experience that truly commensurates with the actual experience. Last year, Light City added over $44 million into the local economy, while continuing to garner more than 400,000 visitors each year.
With a shared commitment to the arts, idfive and the Baltimore Office of Promotion and The Arts (BOPA) partnered to create a website that represents the inspirational aspects of the festival, further emphasizing Light City as a mainstay of the city’s art community. The partnership, and the resulting new website, allowed the companies to share in their passion for the city, festival, and all they collectively offer to residents and visitors alike. idfive’s web development team lead the creation and technical needs of the new site, while also communicating the festival’s underlying value.
“We wanted the website to showcase all that Light City has to offer as well as the mission of this transformational festival for Baltimore,” said Kathy Hornig, Festivals Director for BOPA. “In keeping with the Light City brand, the new website is accessible, visually appealing and showcases all of the experiences attendees will enjoy throughout the celebration.”
The new website’s homepage welcomes users with a looping video of festival exhibitions, along with distilled content into four pillars—light, music, innovation, and community—to clearly define and organize the festival’s multi-tiered mission. Throughout the site are several features that address logistical matters, including:
- A Google integrated map that pinpoints art installations, musical performances, Labs@LightCity speakers and community participants
- A “Happening at Light City” carousel that displays most recent events
- A simple navigation menu that speaks to top user tasks
- Voting platform for the Brilliant Baltimore Community Showcase
The website serves an an app-esque experience to create efficiencies in development for on-location use. Maps, schedules and easy integration with social media make the website useful to attendees before and during the festival.
The newly launched website can be viewed here: https://lightcity.org
As an integrated marketing agency, idfive exists to amplify the good done by brands on a mission. Born in the digital age and raised in Baltimore, the agency uses research and user experience to guide their web design, development, communications, media and branding practices for a broad range of clients—including higher education, nonprofits, consumer packaged goods and healthcare. Honored for award-winning work, and revered for its enviable company culture, idfive’s 40-plus-person team strives to produce great work for brands it believes in. idfive operates offices in Baltimore, MD and Medellín, Colombia.
About Light City
In 2016, BOPA joined forces with partners throughout our great city and launched a transformational event for Baltimore. Light City, America’s first large-scale festival of art, music and innovation, is where Baltimore comes together and where the world comes to Baltimore. Light City reimagines the waterfront into a premier cultural destination: fully accessible, free and open to all. Located along the Inner Harbor’s brick-lined promenade, the BGE Light Art Walk features awe-inspiring art installations, performances, concerts, a fun-filled family zone and special moments including an Opening Night Parade and a Closing Night fireworks finale. The festival’s food and beverage offerings are proudly 100% local, reflecting Baltimore’s burgeoning cuisine scene.
The Baltimore Office of Promotion & The Arts, a 501(c)(3) nonprofit, is the city’s arts council, events center and film office.