idfive Teams up with Kennedy Krieger For Office of Philanthropy Website Redesign

Posted by Jake Solyst | June 3, 2015 | 11:50am

Baltimore, MD (June 3, 2015) Kennedy Krieger, a Maryland nonprofit serving children and adolescents with learning disabilities, and disorders of the brain, spinal cord, and musculoskeletal system has chosen idfive to redesign their Office of Philanthropy website.

“These are the type of projects we excel at—and these are the type of people we love doing them for,” said idfive’s Directory of Strategy Chris Smith. “Kennedy Krieger is a highly mission-driven organization. We deeply believe in the work they do and we’re very excited to help bolster their philanthropy efforts.”

The idfive team has a long history of providing web solutions for nonprofits, bringing their action driven design methodologies to a field where audience engagement is vital.

“Encouraging people to give isn’t a direct action—it’s an engagement strategy,” said idfive’s Creative Director, Matt McDermott. “We have to tell the story of donor impact by zooming in on the individual students and programs that benefit from it. A pretty picture and a big, fat DONATE call-out at the top of the page aren’t enough.”

“We want the website to represent our organization, our cause, and all of those who support it,” said Assistant VP of the Office of Philanthropy Steven Tuttle. “Being able to better engage possible donors and advocates with our story is critical to our mission. We’re thrilled to have idfive backing this challenge.”


About Kennedy Krieger:

Located in Baltimore, MD, Kennedy Krieger Institute is an internationally recognized institution dedicated to improving the lives of children and young adults with pediatric developmental disabilities and disorders of the brain, spinal cord and musculoskeletal system, through patient care, special education, research, and professional training.

About idfive:

idfive is an award-winning integrated advertising, branding and web agency located in Baltimore that helps clients throughout the United States solve impossible problems. Specializing in strategic marketing and web solutions for clients in higher education, not-for-profit, health, and all brands dedicated to making the world better, idfive brings an unparalleled level of expertise in brand alignment, audience research and cutting edge technologies to its marketing strategies. The agency adheres to the principles of informed design, the philosophy that design threads through every facet of a solution—from visuals and code to strategy and engagement.

For more information on idfive please contact Colleen Riopko at or visit