Academbot is a search and marketing platform that connects students and colleges. As a startup, it was competing with a range of more established brands in the category, including the Princeton Review and CollegeBound. It needed a brand that resonated with potential undergraduate students while capturing what made it truly different.
idfive leveraged its resources and knowledge in the higher education space to develop a comprehensive branding and marketing plan for Academbot. We crafted a simple message that tapped into the brand’s core differentiator and playful tone: School Search, Rebooted. Additionally, we developed an extensive visual identity package and brand communications plan that positioned its value to both students searching for the right college and universities looking to expand their online and social marketing opportunities.