Barcoding, Inc. Taking a tech leader to an online influencer.

The Challenge

Barcoding, Inc. partners with clients in a wide range of industries—including agriculture, healthcare, manufacturing and transportation—to improve asset management and supply chain logistics. Founded in 1998, the Baltimore-based company has evolved from ecommerce to systems integration and consulting. The original website still showed its sales roots. It didn’t reflect everything Barcoding, Inc. can do to help its clients become more efficient, accurate and connected and ultimately, drive new people to its sales team.

The Solution

The new site—informed by idfive’s Discovery360 research process and powered by strong design and a fully integrated CMS—reflects Barcoding, Inc.’s status as an industry leader. Homepage features and a Solutions Builder tool encourage business professionals to discover how Barcoding, Inc. can improve their process and technology. And a showcase of partnerships, blog posts, videos, case studies, white papers and partners reflect the team’s vast experience across different verticals. These user-focused functions drive traffic and encourage new visitors to learn more about becoming a long-term partner.

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