JHU Carey Business School
Advertising and Marketing Campaign


After years of solid gains in business student enrollments (and despite a downward trend internationally), the Johns Hopkins Carey Business School sought to refine its brand and message in an increasingly crowded marketplace. With dozens of programs, including its flagship Global MBA, Carey offers a larger selection than any other graduate business school in the area. Now, it needed to find a way to truly differentiate, especially for a domestic audience.


  • Research/Analysis
  • Creative Strategy
  • Media Strategy
  • Media Planning, Negotiating, Buying, Placement, Monitoring and Optimization
  • Graphic Design
  • Copywriting
  • Performance Reporting