An executive education has become an increasingly popular option for professionals looking to develop new skills that help advance their careers. But for many, there are still significant barriers that keep them from enrolling in a program. Some believe they’re too busy for the program. Others are unsure of the return on investment. And some are simply overwhelmed by the wide range of options available, in the traditional university setting as well as through emerging online and in-person platforms offered through alternative and specialized training organizations. Approaching a redesign of their Executive Education website, the Johns Hopkins Carey Business School saw an opportunity to address and alleviate these concerns while also rethinking how to engage with these potential students more meaningfully online.