University of Wisconsin-Madison – Lot 3

Home Agency Insights University of Wisconsin-Madison – Lot 3

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We’ve hand-selected these case studies to show you our range and depth in nonprofit marketing and advertising. As you wade through, you will see that we’ve got the strategic, creative, and media chops to help the University of Wisconsin-Madison. Below you’ll find our samples for Lot. 3, Marketing Planning & Creative Development.

Welcome

On this page, you’ll find the case studies we’ve selected especially for you. All of them showcase the talent, passion, and ingenuity we put into everything we do. Reach out if you have any questions!

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Refocusing on the heart of public health.

A young girl smiles while being chased by two other children in a game of tag

Johns Hopkins Bloomberg School of Public Health Feel Good

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Johns Hopkins Bloomberg School of Public Health Feel Good

Home Work Johns Hopkins Bloomberg School of Public Health Feel Good

The Challenge

Regularly atop the U.S. News rankings, the Johns Hopkins Bloomberg School of Public Health wanted to build on its success with an integrated campaign to attract the best public health students in the world. As a trusted partner that had previously produced award-winning work for the school, idfive was brought in to help.

The Strategy

Working with the school, idfive created an advertising campaign to appeal to the hearts and heads of top-tier students. The “Feel Good” campaign includes banner ads and magazine print ads, as well as a landing page that collects and funnels prospective students to the admissions team. Targeted to top prospects, the campaign invites students to join a school whose mission isn’t just to educate but to advance research and save lives.

The optimistic tagline “feel good about the future of the human race”—excerpted from a speech given by the school’s dean—is supported in print ads and a landing page with real stories about students, faculty, and researchers who’ve made a significant impact on the public health community. As the first-ever national campaign in the school’s 100-year history, the series of ads both persuaded top students to apply and promoted the school’s brand and public health significance to a national audience.

Results

With enhanced brand awareness and positioning as a mission-based—and mission-first—institution, the Bloomberg School strengthened its position as the largest and most highly ranked school of public health in the world.

The “Feel Good” campaign received a Collegiate Advertising Gold Award for web advertising.

Creating tomorrow’s public health heroes.

A Drexel Dornsife student wearing glasses smiles while sitting on a bench with a slate wall background

Drexel Dornsife School of Public Health

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Drexel Dornsife School of Public Health

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The Challenges

Drexel University’s Dornsife School of Public Health has a strong foothold in its Philadelphia hometown. At the same time, it’s a nationally ranked Top 20 school with a global reputation as a leader in urban public health.

Here’s how idfive told that impactful story to a diverse audience to increase applications for the program.

In 2019, the American Public Health Association held its Annual Meeting & Expo in Philadelphia, attracting over 17,000 attendees. Dornsife had an opportunity to make a powerful statement in its hometown. The event was also an opportunity to promote Dornsife’s Master in Public Health program to the public health community.

#1

School of Public Health in Philadelphia

Using lookalikes, retargeting, and contextual tactics we were able to boost enrollments 25% YoY - 35% when including online as well as in-person enrollments.

John Love

Senior Media Strategist

Marketing/Media

The campaign focuses on the school’s global impact while reinforcing Dornsife’s strong foothold in Philadelphia. With emotional imagery and stories of Drexel Dornsife students and faculty who are solving public health problems locally and across the globe, the creative serves as both lead generation and general awareness messaging for a targeted campaign that supports Drexel Dornsife’s admissions team efforts to increase MPH program enrollments by 25% by:

Increasing brand awareness:

The volume of branded search keyword traffic to the Drexel Dornsife site
The number and frequency of ad impressions

Engaging qualified prospects

The number of requests for information submitted through the landing page
Amount of social media campaign engagement (likes, shares, comments, etc.)
Click through rates for campaign tactics

Event Promotion

idfive created an experiential conference space, sponsorship banners, charging stations, and print ads to boost brand awareness. The environmentals offered compelling stories about education and research — from national safety for firemen to research about the inequality of health in Philadelphia’s neighborhoods. The campaign included strategic billboard placements and delivered ads to audiences in close proximity to the conference center to capitalize on the convention to support awareness of Dornsife’s differentiators .

There’s more where that came from. Explore our website, meet our team, and learn about idfive.

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