Humble & Wallop is going places—but staying right here.
We have big ideas in store for you.
That's why we're joining forces with idfive.
Um, what? And Why?
It’s time for us to level-up — for you.
Working with Jeff, Shawn, and Ryan is one of our favorite things in the whole world. We owe it to Schmidt to do even more for you. To do that, Humble & Wallop is being acquired by idfive. (You may have already noticed the big purple logo at the top of the screen that is suspiciously not H&W’s.)
Joining idfive will help us enhance the work we do for you and the way we do it.
Below you’ll see why we’re excited — and why we think you will be to.
What’s an “idfive”?
Only one of the smartest, kindest agencies on planet Earth.
On January 1, 2025, H&W will be idfive.
idfive is an award-winning full-service Baltimore agency founded in 2005. (It’s also where Matt spent nearly a decade before starting H&W.)
They’ve worked with a lot of brands and made a lot of friends, from Eddie’s of Roland Park and Johns Hopkins to the Maryland Food Bank and The Smithsonian.
A certified Minority Business Enterprise (MBE), idfive celebrates diversity of perspectives, ideas, and experiences. You’ll meet some of the key folks soon; in the meantime, feel free to do a little snooping.
We can’t wait to put a face to the bread!Andrés Zapata, D.Sc.idfive’s founder, Omega Me Crazy fan, and harsh critic of Matt’s Spanish.
What does this mean for Schmidt?
More, better, faster.
More
Matt and Rick: We’ll be more involved in the work than ever because we’ll spend less time on administrative tasks.
Talent: You’ll have access to the full power of idfive’s team, including strategists, copywriters, designers, and media planners — all without increasing your base retainer budget.
Services: With idfive, we’re adding Webby Award-winning web design, media strategy, full-scale video production, and business consulting to the list of things we can do for you and your business.
Better
Management: You’ll have a dedicated account person to make sure things stay on schedule and on budget.
Communication: From status updates to performance reporting, you’ll never have to ask “How are things going?” You’ll already know. And you’ll have documentation to prove it!
Insight: idfive’s access to new technology, the latest research, and smart processes will allow us to a better view of your marketing, the industry, and your competitors.
Faster
Delivery: With a much deeper bench of talent, we’ll be able to dramatically cut the time it takes to complete work for you.
Response: With your dedicated account person manning the helm of every project, you’ll get quicker answers to your burning questions.