id = Informed Design
We’re all for intuition and raw talent, but intangibles only go so far. To develop data-driven strategies that amplify our partners’ impact, we embrace research and testing. It’s called informed design, and it’s the difference between providing ideas that simply look good and solutions that work.
We’re here because we want to help our partners make the world a better place. To do that, we live by the following principles.
We’re committed to the audience, to each other, to our partners, and to the work — in that order.
We manage our partners’ resources efficiently and responsibly, ensuring every dollar they spend gets them closer to their goal. To achieve this, we use data models from the past and dynamic project planning for the future.
The line from Point A to Point B is never straight. We give our team the autonomy to creatively navigate these challenges.
We approach the unexpected as opportunities, not setbacks. We meet every request from our partners with the response “Yes, and…” Never “No.”
We don’t know what we don’t know. But we work relentlessly to find out.
Not everyone fits into our team. We’re dreamers who love doing research. Idealists who believe in practical solutions. Optimists who are always prepared. And enthusiasts who double as hard-nosed professionals. We contain multitudes. But we all believe in one simple truth: The best use of our skills is helping our partners do good. That conviction defines the strategists, designers, copywriters, project managers, developers, media specialists, and business gurus on our team.