Our Team

Pleased to meet you.

Heart and hustle. That’s the nature — and strength — of our team. From research to strategy to creative, we love what we do, and we love working together to do it. No one here is just their title. Because everyone here does what it takes to get the job done right. It’s how we make a difference for partners who make a difference.

We love what we do and we do what we love…even if some of us don’t love being on video.

Tony Barsotti
Senior Web Developer

Tony is a front-end whiz who's consistently looking for more efficient ways to get things done. He delivers impressive builds to our clients, and with an eye for typography and motion, truly knows how to bring a design to life. Tony isn’t quick to tell you what can’t be done, he’ll approach your idea with a curious and open mind. And when he’s not writing beautiful code, Tony’s behind a camera, before dawn, catching heart-eyed-emoji-worthy shots of baby owls and other wildlife.

Tom Marsden
Office Manager

Tom holds down the idfive fort. He wouldn’t tell us much about himself for this bio, but there are a few things we can deduce from observation. He takes care of fivers. Besides handling multiple HR and accounting tasks, he fuels our coffee-drinking habits, purchases supplies, hands over the company card when we need it, and doesn’t judge us for sending all our personal packages to idfive. Tom makes sure everyone has what they need, from the moment they start at idfive.

Taylor Jade Powell
Writer & Content Strategist

Taylor Jade believes stories have the power to create change. Her journalism, social media and higher education background gives Taylor Jade diverse perspectives on content strategy and engagement. She’s always in search of new ways to capture and grow an audience or tell a story. Taylor Jade’s go-getter attitude and reporter-style, never-a-stupid-question approach to creative have helped her dive head-first into web, print and campaign projects. Her side hustle is being a momager to her dog, Chance the Labber.


Tara Nowakowski
Associate Vice President of Finance

Tara has 20 years of marketing experience and has been with the company since the beginning. As one of our fearless leaders, she handles everything from client billing to project budgeting to human resources. Her door is always open for questions or suggestions, and her fridge always has a bottle of wine for special occasions. Tara somehow manages to make the necessary, administrative stuff less painful and her recognizable laugh is contagious.

Sean Carton
Chief Strategist

Sean leads our Discover360 engagements, gathering data and research to develop the insights necessary for crafting effective strategies for our clients. He has a perfectly varied background for our higher education and nonprofit partners: He’s served as everything from a dean to an adjunct professor to the co-director of a high school cybersecurity summer camp to the leader of a university 3D printing lab. Sean also has an uncanny talent for creating the perfect meme faster than you can search for one.


Samantha Eckels
Account Executive

Samantha gets and keeps projects in shape like that of a former Division 1 athlete. With focus, collaboration, flexibility, and the occasional tin of baked goods, she always goes above and beyond for her clients and her team. Samantha has tackled digital advertising campaigns and large-scale website redesigns with both patience and persistence, helping to manage teams both locally and abroad. And somehow Samantha does this all while spreading positivity and smiles.

Peter Toran
Lead Strategist

Peter is unequivocally the coolest person in the office. Having served in university leadership and on executive boards, Peter has a lot of experience in a lot of areas. And he helps gain our clients’ trust and support from Day One. Peter is also an expert on enrollment and content strategy and institutional branding and communications. There’s nothing this guy can’t do, but he’s exceptionally good at bringing us artisanal bread on Friday’s paired with well-baked puns.


Pat Balasavage
Senior Designer

Pat is a detailed-oriented UX and graphic designer who loves to nerd out over data and user behaviors. It’s what makes her so adept at building an empathetic digital experience and at working with developers to create sites that aren’t just beautiful, but that get results. Pat is an excellent collaborator and invites feedback from across the agency. And when it comes to effective documentation, best practices, or all things Outlander, Pat is your girl.


Paige Wheeler
Account Executive

Paige brings enthusiasm to every project she manages, big or small. Her attention to detail and problem-solving skills help her adeptly balance the needs, ambitions, and challenges of her clients all while taking care of her team. Paige is inspired by the opportunity to build brand loyalty for those that deserve it most. If you need anything — a second opinion, additional project support, or even cold medicine — Paige has always got you covered.


Meagan Petri
Associate Creative Director

Meagan has quickly become the cool aunt of the creative team. She’s approachable, calm and diplomatic under pressure, and passionate about helping others improve their skills. Ask Meagan for help and she won’t do it for you — she’ll help you make something better and beautiful on your own. Despite her extensive experience in design, UX, and front-end development, Meagan is always honing her craft so she can be a multidimensional asset to any and every project.


Matt McDermott
Associate Vice President of Creative

Matt checks the boxes for a creative leader: tattooed, animal-loving, passionate about Baltimore, roller derby, and creating beautiful things that evoke emotion. For Matt, it’s not simply about pretty designs and fancy copy, it’s about authentic storytelling that people can connect with. He finds great joy in working with people much smarter than he is. He's served on multiple nonprofit boards, is an adjunct professor at Towson University, and president of the AAF Baltimore.


Kiara Richmond
Marketing Manager

Kiara is a fierce team player with an eye for brand beautification and a passion for integrated marketing. She’s carved herself out as the office-do-it-all — from cultivating positive work culture to representing idfive at conferences or helping to lead internal campaigns. Folks look to Kiara for a good laugh, a great idea, and to be the occasional video actress. We’re all in agreement that idfive wouldn’t be idfive without her.


Katelyn Brickey
Senior Account Executive

Katelyn is a detail-oriented and passionate account executive who has a gift for staying focused and optimistic during the most complex of projects. Her extensive experience managing web, print, and marketing projects makes her not only a team leader but a team cheerleader — always encouraging folks to finish strong. Katelyn is an unapologetic perfectionist and is hands-down the best-dressed person at idfive. We’re all a little jealous she lives in paradise, but even more thrilled when she’s in town.

John Love
Senior Media Strategist

John is a creative media strategist with extensive experience executing digital and traditional campaigns and conducting market research. He’s passionate about crafting brand messages that cut through the noise and resonate with people. Whether playing the drums with his bands (plural), or collaborating on a project, John is a dedicated team-player that puts in the work to get things done. He believes in the business of building relationships and in having a Red Bull before his morning coffee.

Jodi Hey
Associate Director of Client Services

Jodi brings a breadth of industry experience to her print, web, and media projects. She’s a fierce project leader with a knack for getting the job done and having her team’s back along the way. Jodi builds trust with her clients and you’re sure to feel good working alongside her. Yes, her design degree makes her perfect for the job. But those skills are equally valuable when creatively raising a toddler boy and Bernese Mountain Dog puppy.

Jill Sprague
Associate Director of Media

Jill is a savvy media strategist who leads our tireless media team. She has more than 15 years of experience in digital and print advertising, marketing, programmatic media buying and account management. Jill helps our clients move the needle on their campaign goals whether to increase brand awareness, promote thought leadership, or generate qualified leads. When she isn’t at work, Jill might be training for a 10K, tap dancing, or having an impromptu dance party with her kids.  

Jessica Campomanes
Account Supervisor

Jess is a brilliant and detail-oriented media account manager who has a heart of gold. She is a skilled writer, researcher, and strategic thinker who will do whatever needs done for her team and clients — administrative tasks, reporting and campaign management — without hesitation. Jess’ smile and positive attitude can mend any bad day. But she is serious about getting stuff done — well — and seriously one of the nicest people you’ll ever meet.

Jayvie Arellano
Web Developer

Jayvie is a hardworking developer who just so happens to be self-taught. He jumps in whenever anyone needs help, and is idfive’s point person for troubleshooting and ongoing web development support. Jayvie also architects complex Wordpress builds for our clients and helps them to understand how things work. A curious, Jack of All Trades, Jayvie is an adaptable team member. He also isn’t ashamed of taking home leftovers or asking, “Are you gunna finish that?”


Jake Tarbert
Associate Vice President

Jake approaches leadership and client services with attention to detail, discipline, and receptiveness. And having worked at The Most Magical Place on Earth, Jake understands the value of creativity and thinking outside the box. As one of idfive’s vice presidents, Jake wears quite a few hats but manages to do so with a level head. He has earned the respect of some of the company’s longest-standing clients and is an equally quick favorite among our newer partners.

Frank Diller
Associate Director of Client Services

Frank expertly balances a long list of responsibilities as an associate director. He collaborates on large, multi-year, enterprise-level web projects that help clients streamline communications and provide visitors with a consistent user experience. From earning clients’ trust to helping lead his operational team, Frank does it all with a calm demeanor, focus, and a few well-crafted jokes. His writing and web design skills help Frank translate client, creative, and technical needs into a shared vision.


Erinn Hesse
Associate Director of Client Services

Erinn is a fiercely smart, strategic, and kind account executive who is always willing to lend a hand or jump through hoops for her team. She has a knack for nurturing workflow, solving problems, and Excel spreadsheets, and manages large-scale projects with unwavering dedication and efficiency. If Erinn doesn’t know something, give her a day and she’ll be an expert. To her: the more bold, head-spinningly innovative a project, the better. And the more after work happy hours, the merrier

Dan Rogers
Associate Director of Development

Dan is equal parts front-end developer, back-end developer, and Rockies adventurer. He tackles intricate websites with unparalleled focus and believes that technology should be the solution to — rather than the cause of — problems. Dan understands that projects don’t end at launch and that follow-up and reflection are essential to constant improvement. How he stays on task while living in the middle of a wintery paradise? We will never know.


Courtney Glancy
Art Director

Court knows that excellent design can be a transformative tool. And with that belief, she brings unwavering dedication and a think-outside-the-box frame of mind to every project, big or small. Collaborating with Court is always a good time — where you’ll be challenged, but laugh a lot, and come out the other side with a great idea. She’s an industry veteran with the ability to create beautiful things that often speak for themselves.


Cortney Marshall

Cortney is a passionate designer with the ability to spot inefficiency and find a way to fix it. She’s a go-getter who’s also kind and even-keeled. There is no task too big or too small for her. Cortney constantly strives to learn more about design, advertising, and how people interact with brands. She’s a terrific collaborator who believes in the power of teamwork, a solid workout playlist, and a few deep centering breaths once in a while.


Chris Smith
Associate Vice President of Marketing

Chris is a super smart multi-channel marketer with extensive experience across media, advertising, and web design. He believes in embracing innovative strategies to deliver powerful solutions to our clients' greatest challenges. Chris doesn’t just pitch projects and prices, he helps our clients align what they need with their goals and position in the market. He’s a get-up-at-4 a.m.-and-get-it-done kind of guy, because when you’re a busy dad, you take what quiet time you can get.


Caitlin Currey
Associate Vice President

Caitlin is a wickedly smart and passionate leader who can relate to her clients because she’s been in their shoes. She’s mastered how to execute an effective communications strategy, build and promote a brand, and grow advancement for idfive’s nonprofit partners. Caitlin’s diverse experiences are why she’s a valuable asset to her clients and mentor to her teammates. With her wit, genuine honesty, and Southern charm, Caitlin is hard not to love — and to look up to.

Bryan Burke

Bryan is an experienced designer, video producer and animator whose equally interested in social media strategy and user experience. Having worked as a freelancer, in-house creative, and at his own college start-up, Bryan embraces wearing many hats and uses his skills in tandem to better tell a brand’s story. He’ll also beat you up four flights of stairs with a bike over his shoulder, before you’ve even pressed the elevator button.


Bill Ritson
Senior Account Executive

Bill’s diverse agency background has made him one of idfive’s superpowers. He’s tackled web, print, video, and public relations projects, and essentially every other task we’ve put in front of him. Bill’s digital and brand strategy experience make him an asset to any project he’s managing, helping him to effectively communicate creative, build strong client relationships, and push projects through to the finish line.


Anthony Neumann
Senior Web Developer

Anthony is an experienced back- and front-developer who specializes in making large, enterprise-level builds look easy. With laser-focus and unwavering dedication, he’s someone who gets complex things done. Anthony doesn’t shy away from teaching, learning something new, or jumping in where his team needs him. Although remarkable at what he does, he answers questions and values new insight. Anthony is equally passionate about perfect code as he is about a perfect game of golf.

Andrew White
Associate Director of User Experience and Information Design

Andrew is the type of guy whose advice you always trust, even if you don’t know him well yet. He’s worked across many disciplines, gaining a diverse portfolio of experience that he uses to create cohesive, engaging user experiences. Andrew likes to think about how people think, and is always ready to try something new. He’s a big fan of collaboration, shared InVision prototypes, and a fully-loaded Italian sandwich.


Andres Zapata
Executive Vice President of Strategy, Co-founder

Andres isn’t like most EVPs or co-founders. He’s responsible for the operations and direction of idfive, but he’s also the door-always-open, huevos-rancheros-making leader who’ll help you when the wifi isn’t working. A lifetime learner and multifaceted professional, Andres has more than 20 years of experience leading projects for clients in various industries. He believes in the power of research and data to create something beautiful that can do something good.


Ahmed Tarik
Senior Account Executive

Ahmed has mastered managing everything from fast-moving, short-term web projects to large-scale, multi-year contracts. He leads each with diligence, level-headedness, and incredible problem-solving skills. Always a great listener and eager to help, Ahmed has that ready-for-anything attitude every team needs. The caveat is that when he's on the soccer field, Ahmed reserves his kind demeanor for the post-game handshakes only.


The fiver family coming together and digging in at our annual pre-Thanksgiving feast.
Annual Retreat
Jayvie (center) and Andrew (right) prepare to face their fears on the zipline. Dan (left), on the other hand, who is a volunteer search and rescue volunteer in Idaho (really!), tries to stay awake.
Everyday Collaboration
John and Samantha crushing yet another media plan. Just another day at idfive.
Always Learning
Regular “Lunch and Learn” presentations give fivers a chance to share their brilliance with the rest of the team.
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