Our Team
Pleased to meet you.
Heart and hustle. That’s the nature — and strength — of our team. From research to strategy to creative, we love what we do, and we love working together to do it. No one here is just their title. Because everyone here does what it takes to get the job done right. It’s how we make a difference for partners who make a difference.
We love what we do and we do what we love…even if some of us don’t love being on video.
Tony is a front-end whiz who's consistently looking for more efficient ways to get things done. He delivers impressive builds to our clients, and with an eye for typography and motion, truly knows how to bring a design to life. Tony isn’t quick to tell you what can’t be done, he’ll approach your idea with a curious and open mind. And when he’s not writing beautiful code, Tony’s behind a camera, before dawn, catching heart-eyed-emoji-worthy shots of baby owls and other wildlife.
Tom holds down the idfive fort. He wouldn’t tell us much about himself for this bio, but there are a few things we can deduce from observation. He takes care of fivers. Besides handling multiple HR and accounting tasks, he fuels our coffee-drinking habits, purchases supplies, hands over the company card when we need it, and doesn’t judge us for sending all our personal packages to idfive. Tom makes sure everyone has what they need, from the moment they start at idfive.
Tara has 20 years of marketing experience and has been with the company since the beginning. As one of our fearless leaders, she handles everything from client billing to project budgeting to human resources. Her door is always open for questions or suggestions, and her fridge always has a bottle of wine for special occasions. Tara somehow manages to make the necessary, administrative stuff less painful and her recognizable laugh is contagious.
Sean leads our Discover360 engagements, gathering data and research to develop the insights necessary for crafting effective strategies for our clients. He has a perfectly varied background for our higher education and nonprofit partners: He’s served as everything from a dean to an adjunct professor to the co-director of a high school cybersecurity summer camp to the leader of a university 3D printing lab. Sean also has an uncanny talent for creating the perfect meme faster than you can search for one.
Insights
Samantha gets and keeps projects in shape like that of a former Division 1 athlete. With focus, collaboration, flexibility, and the occasional tin of baked goods, she always goes above and beyond for her clients and her team. Samantha has tackled digital advertising campaigns and large-scale website redesigns with both patience and persistence, helping to manage teams both locally and abroad. And somehow Samantha does this all while spreading positivity and smiles.
Peter is unequivocally the coolest person in the office. Having served in university leadership and on executive boards, Peter has a lot of experience in a lot of areas. And he helps gain our clients’ trust and support from Day One. Peter is also an expert on enrollment and content strategy and institutional branding and communications. There’s nothing this guy can’t do, but he’s exceptionally good at bringing us artisanal bread on Friday’s paired with well-baked puns.
Insights
- Fundraising Lessons from the Age of Covid Fundraising Lessons from the Age of Covid
- Fundraising and Branding: Friends or Foes? Fundraising and Branding: Friends or Foes?
- University Marketers: Can Your Institution Answer These 10 COVID-Related Questions? University Marketers: Can Your Institution Answer These 10 COVID-Related Questions?
Pat is a detailed-oriented UX and graphic designer who loves to nerd out over data and user behaviors. It’s what makes her so adept at building an empathetic digital experience and at working with developers to create sites that aren’t just beautiful, but that get results. Pat is an excellent collaborator and invites feedback from across the agency. And when it comes to effective documentation, best practices, or all things Outlander, Pat is your girl.
Insights
Paige brings enthusiasm to every project she manages, big or small. Her attention to detail and problem-solving skills help her adeptly balance the needs, ambitions, and challenges of her clients all while taking care of her team. Paige is inspired by the opportunity to build brand loyalty for those that deserve it most. If you need anything — a second opinion, additional project support, or even cold medicine — Paige has always got you covered.
Insights
Mónica Rodríguez-Pérez is a passionate writer, art historian, tech nerd, and book lover. She's worked with a variety of clients within the financial and wellness industries to create and execute successful content marketing strategies. Mónica loves to research, conceptualize, and write anything from blog posts to email campaigns and everything in between. In her free time, she's usually cuddling with her partner and her puppy Lily, roaming the halls of museums, or at her local bookstore surrounded by stacks of books.
Mark has been along for the ride on the ever-evolving web for over a decade, building interactive web applications with a focus on accessibility and pushing the boundaries of what's visually possible. When not coding on one or more of his three monitors, Mark is probably lost on the Gwynns Falls Trail in the forest behind his house, or pinned to the couch by his big orange cat, Sharky.
Kim is an illustrator-turned-graphic-designer with a passion for all things visual and creative. An avid reader of comics and lover of film, she highly reveres the power of storytelling and likes to bring a narrative into her design work. Kim welcomes a challenge, finding the constant problem-solving that comes with design an opportunity to grow. She is always on the lookout for projects to diversify her skill set and peers to learn from and bounce ideas off.
Kathe is a brilliant and talented creative director that fuels our creative department. She has thrived as a creative leader in Charm City for over two decades. Whether crafting impactful stories or taking the time to bake the best cupcakes in town for a team member’s birthday—Kathe brings every tool to the table and wields them with the utmost craft, enthusiasm, and humanity. Born in Baltimore, Kathe is passionate about the community and serves as both 1st Vice President and Social Chair for the AAF Baltimore.
Katelyn is a detail-oriented and passionate account executive who has a gift for staying focused and optimistic during the most complex of projects. Her extensive experience managing web, print, and marketing projects makes her not only a team leader but a team cheerleader — always encouraging folks to finish strong. Katelyn is an unapologetic perfectionist and is hands-down the best-dressed person at idfive. We’re all a little jealous she lives in paradise, but even more thrilled when she’s in town.
Joseleen “Josie” brings an eye for detail and curiosity to the Media team as a media strategist. She’s interested in how multicultural marketing can improve communications with targeted audiences. Josie prides herself on asking questions that help people see other perspectives. Outside of work, Josie enjoys being a plant mom, sharing laughs with friends, and the annual trip back home to Trinidad & Tobago for the “greatest show on earth,” also known as Trinidad Carnival!
John is a creative media strategist with extensive experience executing digital and traditional campaigns and conducting market research. He’s passionate about crafting brand messages that cut through the noise and resonate with people. Whether playing the drums with his bands (plural), or collaborating on a project, John is a dedicated team-player that puts in the work to get things done. He believes in the business of building relationships and in having a Red Bull before his morning coffee.
Jodi brings a strategic eye for creativity, flexibility, and order to her clients. Her professional passion for web, print, experiential design, event marketing, media, and content strategy is contagious. Jodi is also an unapologetic team player. She’s made significant strategic marketing contributions to clients like Johns Hopkins University and School of Public Health, Maryland Food Bank, Smithsonian Institution, and Baltimore Police Department. Jodi has been in Baltimore’s marketing scene for over 15 years and has an M.A. in Publication Design and Marketing from the University of Baltimore.
Jill is a savvy media strategist who leads our tireless media team. She has more than 15 years of experience in digital and print advertising, marketing, programmatic media buying and account management. Jill helps our clients move the needle on their campaign goals whether to increase brand awareness, promote thought leadership, or generate qualified leads. When she isn’t at work, Jill might be training for a 10K, tap dancing, or having an impromptu dance party with her kids.
Jess is a brilliant and detail-oriented media account manager who has a heart of gold. She is a skilled writer, researcher, and strategic thinker who will do whatever needs done for her team and clients — administrative tasks, reporting and campaign management — without hesitation. Jess’ smile and positive attitude can mend any bad day. But she is serious about getting stuff done — well — and seriously one of the nicest people you’ll ever meet.
Insights
- idfive Welcomes Two New Additions to Fortify Creative and Development Teams idfive Welcomes Two New Additions to Fortify Creative and Development Teams
- idfive Video a “Best in Show” at the 36th Annual Educational Advertising Awards idfive Video a “Best in Show” at the 36th Annual Educational Advertising Awards
Jayvie is a hardworking developer who just so happens to be self-taught. He jumps in whenever anyone needs help, and is idfive’s point person for troubleshooting and ongoing web development support. Jayvie also architects complex Wordpress builds for our clients and helps them to understand how things work. A curious, Jack of All Trades, Jayvie is an adaptable team member. He also isn’t ashamed of taking home leftovers or asking, “Are you gunna finish that?”
Insights
Jake approaches leadership and client services with attention to detail, discipline, and receptiveness. And having worked at The Most Magical Place on Earth, Jake understands the value of creativity and thinking outside the box. As one of idfive’s vice presidents, Jake wears quite a few hats but manages to do so with a level head. He has earned the respect of some of the company’s longest-standing clients and is an equally quick favorite among our newer partners.
Frank expertly balances a long list of responsibilities as an associate director. He collaborates on large, multi-year, enterprise-level web projects that help clients streamline communications and provide visitors with a consistent user experience. From earning clients’ trust to helping lead his operational team, Frank does it all with a calm demeanor, focus, and a few well-crafted jokes. His writing and web design skills help Frank translate client, creative, and technical needs into a shared vision.
Insights
Erinn is a fiercely smart, strategic, and kind account executive who is always willing to lend a hand or jump through hoops for her team. She has a knack for nurturing workflow, solving problems, and Excel spreadsheets, and manages large-scale projects with unwavering dedication and efficiency. If Erinn doesn’t know something, give her a day and she’ll be an expert. To her: the more bold, head-spinningly innovative a project, the better. And the more after work happy hours, the merrier
Dan is equal parts front-end developer, back-end developer, and Rockies adventurer. He tackles intricate websites with unparalleled focus and believes that technology should be the solution to — rather than the cause of — problems. Dan understands that projects don’t end at launch and that follow-up and reflection are essential to constant improvement. How he stays on task while living in the middle of a wintery paradise? We will never know.
Insights
Cortney is a passionate designer with the ability to spot inefficiency and find a way to fix it. She’s a go-getter who’s also kind and even-keeled. There is no task too big or too small for her. Cortney constantly strives to learn more about design, advertising, and how people interact with brands. She’s a terrific collaborator who believes in the power of teamwork, a solid workout playlist, and a few deep centering breaths once in a while.
Insights
Christian is a problem solver at heart, and approaches design through a similar lens. Bringing his experience from studios both large and small, he feels passionate about working collaboratively and helping ideas reach their full potential. Originally a native of Exit 4, New Jersey, Christian has made Baltimore his home for the past 10 years. He has a soft spot for book design, history, and has recently been dabbling in gardening.
Chris is a super smart multi-channel marketer with extensive experience across media, advertising, and web design. He believes in embracing innovative strategies to deliver powerful solutions to our clients' greatest challenges. Chris doesn’t just pitch projects and prices, he helps our clients align what they need with their goals and position in the market. He’s a get-up-at-4 a.m.-and-get-it-done kind of guy, because when you’re a busy dad, you take what quiet time you can get.
Insights
- 7 Steps to Writing an RFP That Will Get You Great Responses 7 Steps to Writing an RFP That Will Get You Great Responses
- idfive Promotes Three to Associate Vice President idfive Promotes Three to Associate Vice President
- idfive Ranks on Inc.’s Top 5,000 List For Third Straight Year idfive Ranks on Inc.’s Top 5,000 List For Third Straight Year
Caitlin is a wickedly smart and passionate leader who can relate to her clients because she’s been in their shoes. She’s mastered how to execute an effective communications strategy, build and promote a brand, and grow advancement for idfive’s nonprofit partners. Caitlin’s diverse experiences are why she’s a valuable asset to her clients and mentor to her teammates. With her wit, genuine honesty, and Southern charm, Caitlin is hard not to love — and to look up to.
Bryan is an experienced designer, video producer and animator whose equally interested in social media strategy and user experience. Having worked as a freelancer, in-house creative, and at his own college start-up, Bryan embraces wearing many hats and uses his skills in tandem to better tell a brand’s story. He’ll also beat you up four flights of stairs with a bike over his shoulder, before you’ve even pressed the elevator button.
Insights
A Western Maryland native, Brad has worked at various Baltimore design agencies for the last 15+ years, focusing on graphic design and front-end web development. When he's not creating work that wows his clients and helps them achieve their mission, you'll find Brad playing drums and guitar, drawing, painting, and hiking with his wife Sharyn and Richie, their fluffy Bichon Frise.
Ben is our witty associate creative director with a passion for storytelling. He brings an analytical approach to creative delivery, with an entrepreneurial eye for digital connectivity and a nose for a good story. As a collaborator, Ben loves to ask questions, learn new things, explore a broad range of possibilities, and go on interesting journeys down unexpected rabbit holes with curious people. Tell him about your favorite album or book. He wants to know. Even the small talk is big to him.
Insights
Anthony is an experienced back- and front-developer who specializes in making large, enterprise-level builds look easy. With laser-focus and unwavering dedication, he’s someone who gets complex things done. Anthony doesn’t shy away from teaching, learning something new, or jumping in where his team needs him. Although remarkable at what he does, he answers questions and values new insight. Anthony is equally passionate about perfect code as he is about a perfect game of golf.
Andrew is the type of guy whose advice you always trust, even if you don’t know him well yet. He’s worked across many disciplines, gaining a diverse portfolio of experience that he uses to create cohesive, engaging user experiences. Andrew likes to think about how people think, and is always ready to try something new. He’s a big fan of collaboration, shared InVision prototypes, and a fully-loaded Italian sandwich.
Insights
- Running an Effective Remote Workshop Running an Effective Remote Workshop
- How Lack of Empathy in Design Can Cause Real Consequences How Lack of Empathy in Design Can Cause Real Consequences
- Achieve Your Fundraising Goals with the Perfect Donation Form Achieve Your Fundraising Goals with the Perfect Donation Form
Andres isn’t like most EVPs or co-founders. He’s responsible for the operations and direction of idfive, but he’s also the door-always-open, huevos-rancheros-making leader who’ll help you when the wifi isn’t working. A lifetime learner and multifaceted professional, Andres has more than 20 years of experience leading projects for clients in various industries. He believes in the power of research and data to create something beautiful that can do something good.
Insights
Allison is passionate about collaborating with her clients and teammates to bring creative marketing initiatives to life and help her clients achieve their goals. She earned a Bachelor’s of Business Administration with a concentration in Innovation and Entrepreneurship from James Madison University. Allison approaches all projects — big or small — with enthusiasm and curiosity. She’s not afraid to ask questions and or look for ways to expand her knowledge. In her spare time, you’ll find Allison at the Pilates studio, listening to Taylor Swift, or tackling DIY art projects.