idfive Promotes Jill Sprague to Associate Vice President of Media

By idfive \ October 16, 2025

Please join us in congratulating Jill Sprague on her promotion to Associate Vice President of Media.

Over nearly eight years at idfive, Jill has helped build our media practice into the smart, strategic, wildly capable operation it is today. She has strengthened partnerships, created better systems, refined how we plan, buy, optimize, and report, and somehow made the very complicated world of media feel a little more manageable for everyone around her.

Jill’s work lives at the intersection of strategy, creativity, data, and trust. She knows media is not just about impressions, clicks, or placements. It is about understanding people, making smart decisions, and getting the right message in front of the right audience at the right moment.

“Jill has equal parts vision and elbow grease,” said Caitlin Currey, EVP of Creative Strategy. “She’s not just a strategist. She’s a builder. A connector. Her leadership makes the media operation she’s grown stronger, smarter, and more agile.”

As Associate Vice President of Media, Jill will continue to lead idfive’s growing media team and guide strategy for mission-driven clients across higher education, nonprofit, health, and other purpose-driven industries.

Anyone who has worked with Jill knows she brings a rare mix of sharp thinking, steady leadership, and full-team loyalty to everything she touches. She can spot the opportunity, question the numbers, calm the room, and keep the work moving, all while making sure the team feels supported along the way.

This promotion recognizes the practice Jill has helped build, the trust she has earned, and the impact she continues to make on our clients, our team, and the work.

Congrats, Jill. We’re lucky to have you leading the way.