Mason Giving Day 2021

George Mason University and idfive didn’t let COVID’s second year get in the way of Mason’s spring Day of Giving in 2021. Instead, we took it as an opportunity to highlight the Mason community and underscore the impact that giving has on students.

The video’s “traditional” tone is disrupted at the 30-second mark, highlighted by the Mason mascot’s 6-foot, socially distanced arms. A clear challenge/call to action is communicated in a positive, light-hearted way, reflecting Mason’s can-do spirit.

From the client: “Engagement on social media went way up. idfive combined creativity with a get-it-done approach that was exactly what we needed!”