Fello Launch Video

Renaming an organization doesn’t have to be a setback. For Fello, an organization with a 65-year legacy of supporting people with disabilities live the lives they choose, it was a golden opportunity. To help introduce their new brand identity and moniker to the world, idfive video to guide long-time members and partners through the organization’s evolution from part of a larger system of services to an independent operation. By honoring more than 60 years of advocacy, we reinforced Fello’s renewed commitment to belonging, accessibility, and community. Designed to support the new name and brand launch across digital channels and presentations, this piece of the rollout puzzle helped reassure the Fello community while welcoming an entirely new generation into what it means to be Fello.