Old Media Deathwatch: More People Listen to Internet Radio in the UK than “traditional” Radio!
By \ May 16, 2006
ComputerActive reports that more people in the UK listen to Internet radio than to terrestrial radio. According to a study conducted by Virgin:
Nearly one in four (24 per cent) listens online compared with 21 per cent who tune in to analogue broadcasts. Seventeen per cent use digital (Dab) radio and nine per cent get the programmes via their TV. The remaining 29 per cent represent the proportion of Virgin regulars who do not tune in at all on a given day.
That’s a pretty amazing statistic, though I’m not sure how close we are to that in the US. Either way though, it’s another indication that when given the choice, people will go for choice and quality. And once we have ubiquitious WiFi, there will be no reason at all to listen to increasingly crappy commercial radio…
ClearChannel are you listening? You only did it to yourself.