Child Development Screening Resources and Insights at New Brookes Publishing Co. Website
By \ March 31, 2015
idfive and Brookes Publishing Co. launch the Ages & Stages Questionnaires® website, bringing a wealth of child development resources and insight online.
Baltimore, MD (March 23, 2015) idfive and Brookes Publishing Co. are excited to announce the launch of the Ages & Stages Questionnaires® (ASQ™) website, a primary destination for resources that help screen the emotional, mental and physical development of children under five.
Focusing on four major audiences—childcare and preschool professionals, pediatricians and family physicians, early interventionists, and parents and caregivers—idfive developed a content model that communicates the value of ASQ and engages users with free resources and industry insight.
Brookes Publishing’s Web and Interactive Marketing Manager, Courtney Stansbury comments, “we are very excited about the changes in the new website, specifically how well organized the new resources and tools are. idfive really put themselves into the mindset of our audience, which—when coupled with their expertise—really informed the streamlined approach.”
The web tools most utilized by visitors were redesigned and showcased to keep users engaged with the site after starting the screenings. A key component of the site, the ASQ Age Calculator, allows visitors to input details about a child and receive recommendations for which ASQ questionnaire to administer. The site also streamlines the purchase process, dramatically reducing the number of steps a potential customer needs to take to find information and make an informed purchase.
“Partnering with Brookes Publishing always leads to great work,” says idfive’s Director of Account Services, Jake Tarbert. “We believe in their mission and are grateful to be a small part in their success.”
About Brookes Publishing:
For more than 35 years, Brookes Publishing Co. has been a leading provider of professional resources and assessments in early childhood, literacy, and special education. An independent company, Brookes Publishing Co. is headquartered in Baltimore, Maryland. Guided by the mission that “All people deserve to reach their potential,” the organization’s resources work to unlock this potential and give parents and various professionals the comfort of credible, forward thinking tools to rely on throughout a child’s critical developmental years.
About idfive:
idfive is an award-winning integrated advertising, branding and web agency located in Baltimore that helps clients throughout the United States solve impossible problems. Specializing in strategic marketing and web solutions for clients in higher education, not-for-profit, health and brands dedicated to making the world better, idfive brings an unparalleled level of expertise in brand alignment, audience research and cutting edge technologies to its marketing strategies. The agency adheres to the principles of informed design, the philosophy that design threads through every facet of a solution—from visuals and code to strategy and engagement.