idfive Promotes Allison Grande Maternick to Senior Account Executive

By idfive \ October 23, 2025

Please join us in congratulating Allison Grande Maternick on her promotion to Senior Account Executive.

The Work Behind the Work

Around here, account leadership is about a lot more than keeping projects moving. It’s about understanding the work, the people behind it, and the clients trusting us with it. And it’s about the small but important details that can make the difference between “done” and “damn, that’s good.”

Allison gets that.

Over the past four years at idfive, Allison has become a steady, smart, and trusted part of our client services team. She brings optimism without the fluff and focus without the drama. Plus, she brings the kind of curiosity that makes the work better.

The Kind of Calm Clients Notice

Whether she’s helping launch a major campaign or guiding a complex client need, Allison shows up with care and clarity. And when a last-minute request lands, she jumps in with scary-calm confidence.

A graduate of James Madison University with a degree in management, Allison brings a builder’s mindset to the work. Because she asks smart questions and looks for the solve, she can turn “hmm, this could be tricky” into “okay, here’s how we can make it happen.”

Anyone who has worked with Allison knows her impact goes well beyond timelines and to-do lists. For clients, she builds trust and helps them feel heard. For internal teams, she helps create the support they need to do great work.

At the same time, Allison knows when to dig into the details, when to zoom out, and when to roll up her sleeves. As a result, she makes the work better and the process feel a whole lot less painful.

“Allison’s positivity and can-and-will-do attitude is something you can’t order on Amazon,” said Andrés Zapata, founder of idfive. “It’s a testament to her commitment to our partners’ success, and we’re stoked to be among the beneficiaries of Allison’s superpowers.”

What’s Next for Allison

As Senior Account Executive, Allison will continue to lead client work, strengthen partnerships, and help guide strategy across the agency. From there, she’ll keep bringing thoughtful, solutions-first leadership to every part of the process.

Most of all, this promotion recognizes the work Allison has done, the trust she has built, and the good she keeps helping us amplify.

Congratulations, Allison!