By\ June 18, 2015
The Council for Advancement and Support of Education awards idfive two 2015 Circle of Excellence Awards
Baltimore, MD (June 9, 2015) Two idfive projects were recently honored with Gold and Silver Circle of Excellence Awards by the Council for Advancement and Support of Education (CASE).
The Circle of Excellence awards recognize outstanding work in advancement services, alumni relations, communications, fundraising and marketing. This year’s competition received the highest number of entrees in the event’s history.
The Johns Hopkins Bloomberg School of Public Health “Year in Review” Annual Report Website received a Gold award, and the University of Baltimore/Towson University MBA advertising campaign received a Silver award.
“It’s an honor to have CASE recognize the work we’ve done in collaboration with both of these schools,” said idfive’s EVP of Strategy, Andres Zapata. “These two projects are a great example of how strong collaborations can result in beautiful and effective work.”
This is the second award for the Bloomberg School “Year in Review” site which received a Gold award from the American Advertising Federation and was featured as a Web Pick of the Day by Communication Arts. The annual report highlights a year’s worth of groundbreaking research, high-profile conferences and faculty awards through an interactive digital narrative that puts the school’s extensive work on display. idfive worked closely alongside the Bloomberg School’s communications and marketing team to produce the dynamic website.
The advertising campaign for the University of Baltimore/Towson University MBA invited students to explore the recently redesigned program. The campaign addressed a key differentiator in new the program: the ability to customize an MBA to meet students’ specific career goals. Since the campaign launch between October and November, fall 2014 enrollment increased by 12.7 percent from the previous year, representing the program’s highest enrollment in four years.
idfive is an award-winning integrated advertising, branding and web agency located in Baltimore that helps clients throughout the United States solve impossible problems. Specializing in strategic marketing and web solutions for clients in higher education, not-for-profit, health, and all brands dedicated to making the world better, idfive brings an unparalleled level of expertise in brand alignment, audience research and cutting edge technologies to its marketing strategies. The agency adheres to the principles of informed design, the philosophy that design threads through every facet of a solution—from visuals and code to strategy and engagement.