This is my archive

Pinterest for Colleges and Universities

Launched 2010, Pinterest has since become a premier social media tool for photo-sharing. Retailers, like Nordstrom, have integrated the site into… Read More

Boosting Credibility with Design, Usability and Social Media

By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore In the “real world,” a lot of purchasing… Read More

LinkedIn Launches “Sponsored Updates” Ad Units for Brands

Following in the steps of Facebook and Twitter, LinkedIn has launched a new ad unit for advertisers through their self-service ad platform. The new ad… Read More

idfive Launches Academbot.com Website to Turn School Search on its Head

Website Connects College Hopefuls with Custom School Rankings and Advice. Baltimore, MD (July 18, 2013) Higher-ed marketers, idfive, are announcing the beta-launch of… Read More

Five Trends Shaping the New Economy of Higher Education

By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore Even if you’re not someone who pays attention… Read More

New Study Answers the Question: “What Social Network Should I Use?”

When the topic of using social media to reach out to customers and prospects comes up, it’s inevitable that one of the first questions we… Read More

The 13% or: Why Everyone Should Be Investing in Paid Search and SEO

This morning, browsing through emails, this headline caught my attention – When You Search Google, Only 13% of the Screen Has Real… Read More

The Mobile Video Frontier – Vine vs Instagram

Last week Facebook launched a new feature on Instagram allowing users to take 15 second videos and… Read More