A look at Facebook’s Timeline visual effect on brands
By \ September 30, 2011
When I was first joined idfive in August, I was introduced to our Facebook page. I wasn’t a member of Facebook at the time and unaware of brand pages, and so I was impressed with the look and feel a welcome page can bring to the usual flat blue and white layout. It really does make a difference. Now with Facebook’s Timeline, I’m excited to see how brands express themselves.
The “Cover” allows a large 849 by 312 pixel image on the top of the brand’s profile. Immediately, I’m drawn to the possibilities of beautiful imagery. This also expands the brands’ needs for more awareness. A navigational bar makes it easy to find information about the brand, which is just as important as the visual awareness it creates. Facebook also continues to enable an infinite scroll, so information’s lifespan is longer. These work together to achieve the ultimate goal of Timeline: to tell a story.
Timeline is attempting to make things simpler for brands, especially for small companies. It is easy to set up and requires more quality posts than quantity, which is fortunate for smaller businesses that don’t have a stronger community of “followers” or “fans.”
As a visual person, I’m excited to see and experiment with Timeline. I think it’s great, but on the other hand, I stopped using Myspace because of the clutter is caused with its customizable profiles. I hate turning off someone’s automatic media player or feeling distracted by flashing, repetitive backgrounds. Let’s hope that Facebook can still keep some kind of control over the look and keep it clean.
Read full article Why Facebook Timeline Will Be Huge for Brands.