Baltimore, MD (March, 12) Integrated marketing and communications agency idfive won three gold awards, two silver awards and a special judges award at this year’s American Advertising Awards, known within the industry as the Addys.
idfive showcased its range of expertise as a full-service agency with awards in multiple online and offline categories including: Out-of-Home Single Installation, Online/Interactive Microsite, Publication Design Book, Integrated Campaign and Sales & Marketing Speciality Advertising Merchandise.
Among idfive’s Gold Awards was a website created to celebrate Whitman, Requardt & Associates’ centennial year. The site, also honored recently by Communication Arts, highlights projects from the engineering and architectural firm’s hundred-year history and conveys the impact each project has had on American history and culture.
Silver Awards included idfive’s Pay It Furward campaign for the Baltimore Animal Rescue and Care Shelter’s end-of-year fundraising drive. The campaign helped to raise over $250,000 for the shelter in the month of December.
“It’s an amazing honor to be recognized for doing great work for great clients,” said idfive’s EVP of Strategy and Co-Founder Andres Zapata. “It’s humbling that what we—and our clients—have known for a long time is also being recognized by our peers in the creative community. 2015 was a huge year for us across the board.”
“When you look at these awards as a whole, they align perfectly with what we believe in as an agency,” adds idfive Creative Director Matt McDermott. “The variety of the categories and campaigns we were honored for shows that we not only create amazing work, but that we do it for all of our clients—regardless of budget, industry, medium or brand.”
In addition to idfive’s recent wins, the agency has added several new members to build its 30-person team. idfive has also won several new clients in Baltimore and across the country, and was awarded for its company culture, smart growth, and marketing work in higher education over the past year.
idfive is an integrated marketing agency for brands on a mission. Born in the digital age and raised in Baltimore, Maryland, the agency focuses their expertise and talents in the areas of higher education, nonprofit, and healthcare—using elements of research and user experience to reinforce their web design, web development, communications, media and branding practices. Lead by current and former educators and honored for its award-winning work, strategy and company culture, idfive’s 30-person team strives to produce great work for brands they believe in.