Baltimore-based integrated marketing agency idfive is excited to share the receipt of two Association of Marketing and Communication Professionals’ MarCom Platinum Awards for efforts completed in partnership with Colorado-based Aims Community College. The MarCom Awards are one of the largest and most respected international competitions that honor excellence in marketing and communication.
The two winners —“All In” Marketing Campaign and “All In” Video Spot were developed in 2022 in conjunction with the previous two Gold MarCom Award-winning efforts, Brand Refresh and Viewbook. The “All In” tagline, the basis for the marketing campaign and video spot, flipped the script on who Aims Community College is and what they offer, providing a rallying cry for current students, local and national prospects, staff, and the community at large, which also included the use of Spanish-language translation.
“idfive helped Aims shatter the common perception of what it means to be a community college,” said Zac McFarlane, Executive Director, Marketing & Communications for Aims Community College. “Their efforts have gone a long way in helping us to be recognized as a first-choice option and leader in higher education for our region.”
idfive is a minority and woman-owned, operated, and certified integrated marketing agency that works with brands on a mission in education, health, nonprofit, and social design. Born in the digital age and raised in Baltimore, the agency uses research and user experience to guide its web design, communications, media, and branding practices for various cause-based clients—including Colgate University, Chase Brexton, and the Maryland Food Bank. Honored for award-winning work and company culture, idfive’s team strives to produce great work for brands it believes in. idfive is based in Baltimore, MD. For more information, visit idfive.com.