BALTIMORE (September 29, 2018) Integrated marketing agency idfive hosted a Master Class on Saturday, September 29th entitled “Microinteraction design: How to get users hooked on your interfaces.”
The master class was conducted by Busra Demirci, a master’s candidate in Interaction Design and Information Architecture, and was sponsored by the University of Baltimore in addition to idfive.
Demirci is a Lead UX Designer at Fantasy, a User Experience and Design agency with offices in San Francisco and New York, where she helps pioneering brands like Xbox, 23andMe and Facebook create world-class innovation products. Microinteraction design, one of Demirci’s specialties, focuses on the subtle yet powerful moments within user-technology (apps, websites, devices, etc.) that assist users and encourage them to continue using the digital tool.
Think of the crumpled up paper sound that occurs when you clear your trash can on a Mac—the simple sound is both reassuring and rewarding, reminding you of physical trash being cleared away to make space.
On Saturday morning at the idfive office on the Maryland Institute College of Art (MICA) campus, Demirci condensed her knowledge on microinteractions into a 3-hour class taught to 40-plus design, user experience, and marketing students and professionals. Attendees received an actionable guide to finding and developing high-quality microinteractions, and then broke out into small groups for a series of workshops in which they tested their new knowledge.
The master class was free for University of Baltimore students and alumni as well as idfive employees. Local schools such as the University of Baltimore and MICA offer courses, certificate programs, and masters programs on user experience and interaction design, while agencies such as idfive offer their expertise in the discipline as a core client service.