idfive Promotes Jill Sprague to Associate Vice President of Media

By Andrés Zapata, D.Sc. \ October 16, 2025

Baltimore, MD — October 14, 2025 — idfive, an integrated marketing and social design agency dedicated to amplifying good, is proud to announce the promotion of Jill Sprague to Associate Vice President of Media.

Over nearly eight years at idfive, Jill has built the agency’s media practice into a powerhouse of precision, creativity, and trust. From forging strategic partnerships with top media outlets to systematizing agency media planning, buying, optimization, and reporting processes, Jill has turned media into both an art and a science.

“Jill has equal parts vision and elbow grease,” said Caitlin Currey, idfive’s EVP of Creative Strategy. “She’s not just a strategist—she’s a builder. A connector. Her leadership makes the media operation she’s grown stronger, smarter, and more agile.”

As AVP of Media, Jill will continue to lead idfive’s growing team of media professionals and oversee media strategy for mission-driven clients across the higher education, nonprofit, and health industries. Known for her data-savvy intuition and her fierce loyalty to both team and client, Jill’s leadership exemplifies idfive’s mission to “use our marketing powers for good.”

“Media isn’t just about impressions and clicks,” Jill said. “It’s about connecting the right message to the right person at the right moment—and doing it responsibly. I’m grateful to be part of a team that sees how media can be used as a force for meaningful connections that deliver results.”

This promotion recognizes Jill as a trusted partner and architect of idfive’s continued success. Her work embodies the agency’s values: do good or do nothing, embrace the hustle, and prioritize people above all.

About idfive

idfive is a minority and woman-owned, operated, and certified integrated marketing agency that works with brands on a mission in education, health, nonprofit, art & culture, and government. Born in the digital age and raised in Baltimore, the agency uses research and user experience to guide its web design, communications, media, and branding practices for various cause-based clients—including Colgate University, Chase Brexton, and the Maryland Food Bank. Honored for award-winning work and company culture, idfive’s team strives to produce great work for brands it believes in. idfive is based in Baltimore, MD. For more information, visit idfive.com.