6 Web Design Tips for an Enticing Site
By \ September 7, 2011
You could have the most interesting content in the world, but the initial look and feel of your website is how to get viewers eager to learn more. The way you represent yourself is a reflection of your business and brand. So, don’t go half in; go all out with an intricately planned and still exciting website. Copyblogger broke the process down into six useful design tips:
1. Think about your guests
Delicious design starts with an understanding of who you’re cooking it up for.
Knowing your target market and what they’ll respond to is crucial if you want to pick typefaces, colors and images that will resonate with them.
2. Speak their language with typography
Custom typography allows you to break out of the Helvetica-Times Roman-Georgia-Verdana fonts our sites marched in lockstep to just a few years ago.
You can express your brand or your blog’s personality through your typefaces’ personalities.
3. Use colors that make sense to your market
To start, I recommend you choose two main colors to represent your brand.
For you, two colors are simplest to work with — you’ll have a short list to choose from every time you need to make a color choice.
For your audience, two predominant colors will make it easier to recognize and remember your brand.
4. Tell your story with enticing images
As wonderful as your carefully-crafted words may be, they’ll sit there limp and lonely on the page if you don’t pair them up with a compelling image.
A great image is like the cover of a dinner party invitation.
5. Order your information hierarchically
Visual hierarchy helps your visitor navigate through your page and absorb your information in the order you prefer.
The next-most-important information? Make it a bit smaller, less bold, and not as bright.
As you move down the ladder of visual hierarchy, remember: the less important the information, the less visual “weight” it should carry.
6. Keep it together with a style guide
OK, you’ve used color, typography, gorgeous images and visual hierarchy to create lickable, luscious pages.
Now what?Keep up the good work!
Maintain consistency with a simple style guide.
Read the entire article here.