This is my archive

The Story of idfive’s Longevity and Impact

Last week, the idfive team celebrated our 20th anniversary. The party reminded us just how far we’ve come. Even though it was virtual,… Read More

Tactical Intelligence: Fiver Tips for Accelerated Expertise

Tactical: of or relating to small-scale actions serving a larger purpose Intelligence: the ability to learn or understand or to… Read More

From Hope to Action: Lean on Marketing to Avoid the Enrollment Cliff

Hope is not a strategy. Like it or not, doing nothing, or worse yet, hope is not a strategy for colleges and universities… Read More

Marketing for Healthcare: Future-Proof Strategies

Being a healthcare marketer is no easy feat. As a healthcare marketer, you face a rapidly changing environment full of… Read More

Public Trust in Higher-Ed Plummeting, A Serious Brand Problem

The latest Gallup survey on U.S. confidence in higher education spotlights a chilling drop in public trust. This nearly evenly… Read More

Creating Social and Culturally Aware Campaigns

Diversity and Representation are essential to creating a more equitable society That’s just a statement of fact. People come in all… Read More

Better Giving Through Science

In my last post I took a broad look at the research into what motivates people to donate their hard-earned… Read More

Why People Give

‘Tis the season for giving, right? Apparently so. According to donor management software company NeonOne, nearly a third (31%) of all giving for the… Read More

A Look Back at The 2018 Higher Education Marketing Symposium

Where have we been? Where are we now? Where are we headed? Those questions were at the core of the discussions at idfive’s Higher Education… Read More