UB and idfive to sponsor 18 hours of Pokemon lure modules at Artscapes’s Gamescape exhibition.
The University of Baltimore and Baltimore advertising agency idfive will turn Artscape into fertile hunting ground for Pokemon Go players as part of the university’s Gamescape exhibit. Throughout the weekend, UB and idfive will place Pokestop lures at the University’s Student Center and the Edgar Allan Poe statue, both located on the corner of Mt. Royal and Maryland Avenues. Lures will be active continuously from 12p to 6p on Friday, Saturday, and Sunday.
“We’re really excited by the diverse and welcoming community Pokemon Go has created—gamers, non-gamers, all levels, all backgrounds coming together to have fun,” said idfive Creative Director Matt McDermott.
In its second year sponsoring Gamescape, UB will also host an interactive exhibition dedicated to the gamer experience— Visitors can browse and interact with selected video games from local and national video game developers, as well as play more than 30 classic arcade games.
Gamescape’s theme will imagine what a Baltimore space colony of the distant future might look like. Visitors will have a chance to take photos with aliens and Hon-bots, imagine a future where a swim in the Inner Harbor adds years to their lives, and discover the types of majors college students might pursue 800 years from now.
And did we mention there will be Pokemon?
What: Pokemon Go Hotspot & Interactive Space Colony
Where: Gamescape (Corner of Mt. Royal and Maryland Avenues)
When: Friday 7/15, Saturday 7/16, Sunday 7/17 from 12:00-6:00 pm
idfive is an award winning integrated, interactive advertising, web design and brand consulting agency. Founded in 2005, the Baltimore-based agency creates working solutions for clients throughout the United States. Specializing in strategic marketing and web solutions for clients in the fields of higher education, not-for-profit and anyone else whose mission is to do good, idfive brings an unparalleled level of expertise in cutting edge technologies and informed design to its marketing strategies. idfive utilizes the principals of informed design to focus real knowledge of market, audience, competitiveness, design and technology to create strategies that work. idfive is located in Baltimore’s Woodberry neighborhood and has 31 full-time employees.