Heuristics of Neurodesign

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Neurowhat? Neurodesign. Neurodesign is an emerging field of design practice that accounts for how our brains are wired to create designs that promote simplicity, emote joy, and drive action. Since humans are visually dominant, how we perceive and attend to visual stimuli should be of particular interest to user experience designers. This is why neurodesign is important.

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