Taking Action Against Racism

Enough is enough. It’s time for sweeping change.

We’re a marketing and branding agency. That’s what we do and who we are.

With our commitment to work with brands on a mission — organizations focused on making a positive dent in the world — comes an honest understanding of what we can and can’t do.

We can voice our support for racial justice. But words aren’t enough. We need to take action.

As a first step, we have to face our history, look it straight in the eye, and repent. That’s when the healing process starts.

As a company and as individuals, these are some of the action steps we’re taking:

  • Implemented equal opportunity hiring practices
  • Created the Diversity, Equity & Inclusion Committee
  • Engaged our kids in dialogue about systemic racism
  • Volunteering to redesign and redevelop the A Better Chance Clinton website, a non profit organization preparing talented students of color for positions of responsibility and leadership in American society
  • Donated to racial justice initiatives such as bailout funds and Campaign Zero
  • Placed Black Lives Matter signage in our office windows, which face incoming Baltimore traffic on I-83
  • Provided diversity and inclusion training to leadership
  • Planned a team-wide diversity awareness event: Pausing to Connect — a retreat to increase productivity, strengthen teams, and build resilience and empathy.

We’ve also prepared a list of organizations and resources that are taking the fight to racism.

One action, one voice at a time quickly adds up to a formidable force against the systemic racism, injustice, and inequality that has suppressed Black people for more than 400 years in our country.

Support them. Join them. Help us add to this list.

Educate Yourself and Others

Here’s a partial list of fiction and nonfiction work on racial justice and the BIPOC experience by prominent authors, scholars, filmmakers, and journalists.


We encourage you to support black-owned bookstores whenever possible.

  • “Between the World and Me” by Ta-Nehisi Coates
  • “Black Feminist Thought” by Patricia Hill Collins
  • “Eloquent Rage: A Black Feminist Discovers Her Superpower” by Dr. Brittney Cooper
  • “Heavy: An American Memoir” by Kiese Laymon
  • “How To Be An Antiracist” by Dr. Ibram X. Kendi
  • “I Know Why the Caged Bird Sings” by Maya Angelou
  • “Just Mercy” by Bryan Stevenson
  • “Me and White Supremacy: Combat Racism, Change the World, and Become a Good Ancestor” by Layla F. Saad
  • “Raising Our Hands” by Jenna Arnold
  • “Redefining Realness” by Janet Mock
  • “Sister Outsider” by Audre Lorde
  • “So You Want to Talk About Race” by Ijeoma Oluo
  • “The Bluest Eye” by Toni Morrison
  • “The Fire Next Time” by James Baldwin
  • “The Hate U Give” by Angie Thomas
  • “Their Eyes Were Watching God” by Zora Neale Hurston
  • “The New Jim Crow: Mass Incarceration in the Age of Colorblindness” by Michelle Alexander
  • “The Next American Revolution: Sustainable Activism for the Twenty-First Century” by Grace Lee Boggs
  • “The Warmth of Other Suns” by Isabel Wilkerson
  • “This Bridge Called My Back: Writings by Radical Women of Color” by Cherríe Moraga
  • “When Affirmative Action Was White: An Untold History of Racial Inequality in Twentieth-Century America” by Ira Katznelson
  • “White Fragility: Why It’s So Hard for White People to Talk About Racism” by Robin DiAngelo



Movies, Documentaries, and Videos

  • “13th” by Ava Duvernay
  • “American Son” by Kenny Leon
  • “Clemency” by Chinonye Chukwu
  • “Dear White People” by Justin Simeon
  • “Fruitvale Station” by Ryan Coogler
  • “I Am Not Your Negro” (James Baldwin Documentary) by Raoul Peck
  • “If Beale Street Could Talk” by Barry Jenkins
  • “Just Mercy” by Destin Daniel Cretton
  • “See You Yesterday” by Stefon Bristol
  • “Selma” by Ava Duvernay
  • TED Talks on Racism
  • “The Hate U Give” by George Tillman Jr.
  • “3 1/2 Minutes, Ten Bullets”
  • “When They See Us” by Ava Duvernay

There’s amazing potential for good in the world. Let’s give it a chance and a voice.

You in?