Humble & Wallop is going places—but staying right here.
We have big ideas in store for you.
That's why we're joining forces with idfive.
Um, what? And Why?
It’s time for us to level-up — for GW CPS.
Working with the College of Professional Studies has been a phenomenal partnership—a rare blend of respect, shared vision, creative boldness, and friendship. We owe it to you—Liesl, Amanda, Amy and the rest of our friends—to do even more.
To do that, Humble & Wallop is being acquired by idfive. (You may have already noticed the big purple logo at the top of the screen that is suspiciously not H&W’s.)
Joining idfive will help us enhance the work we do for you and the way we do it.
Below you’ll see why we’re excited — and why we think you will be to.
What’s an “idfive”?
Only one of the smartest, kindest agencies on planet Earth — and a GW-approved vendor.
On January 1, 2025, H&W will be idfive.
idfive is an award-winning full-service Baltimore agency founded in 2005. (It’s also where Matt spent nearly a decade before starting H&W.)
They’ve worked with a lot of brands and made a lot of friends, from Eddie’s of Roland Park and Johns Hopkins to the Maryland Food Bank and The Smithsonian.
A certified Minority Business Enterprise (MBE), idfive celebrates diversity of perspectives, ideas, and experiences. You’ll meet some of the key folks soon; in the meantime, feel free to do a little snooping.
CPS has really distinguished itself in the market. We can’t wait to be a part of your evolution and success.Andrés Zapata, D.Sc.idfive’s founder (and Matt’s best friend)
What does this mean for CPS?
More, better, faster.
More
Matt and Rick: We’ll be more involved in the work than ever because we’ll spend less time on the administrative tasks.
Talent: You’ll have access to the full power of idfive’s team, including strategists, copywriters, designers, and media planners — all without increasing your base retainer budget.
Services: With idfive, we’re adding Webby Award-winning web design, media strategy, full-scale video production, and business consulting to the list of things we can do for you and your business.
Better
Management: You’ll have a dedicated account person to make sure things stay on schedule and on budget.
Communication: From status updates to performance reporting, you’ll never have to ask “How are things going?” You’ll already know. And you’ll have documentation to prove it!
Insight: Specializing in higher education marketing, idfive offers access to new technology, the latest research, and experienced strategists — revealing new ideas and new opportunities to succeed in the market.
Faster
Transition: idfive and H&W will work closely to prepare our combined teams to create a seamless experience for CPS starting on January 1.
Delivery: With a much deeper bench of talent, we’ll be able to dramatically cut the time it takes to complete work for you.
Response: With your dedicated account person manning the helm of every project, you’ll get quicker answers to your burning questions.