Humble & Wallop is going places—but staying right here.
We have big ideas in store for you.
That's why we're joining forces with idfive.
Um, what? And Why?
It’s time for us to level-up — for Rasmussen.
Working with Rasmussen University has been a phenomenal partnership—a rare blend of respect, shared vision, creative boldness, and friendship. We owe it to Missy and her team to do even more.
To do that, Humble & Wallop is being acquired by an old pal from the past: idfive. (You may have already noticed the big purple logo at the top of the screen that is suspiciously not H&W’s.)
Joining idfive will help us enhance the work we do for you and the way we do it.
Below you’ll see why we’re excited — and why we think you will be to.
Why idfive?
We want to do wildly successful, industry-leading work for Rasmussen. That takes firepower.
On January 1, 2025, H&W will be idfive.
While at Walden, Missy and idfive created award-winning work that still graces the portfolios of many creatives (including Matt’s). It’s the kind of work that only comes through bold collaboration.
Since the good ol’ days, idfive revamped its services, brought in more senior talent, and has produced inspiring work under new creative leadership.
A certified Minority Business Enterprise (MBE), idfive celebrates diversity of perspectives, ideas, and experiences. While you know many of the original faces, there are plenty of new ones you’ll meet soon; in the meantime, feel free to do a little snooping.
Missy, we’d be honored to work with you again—and support your vision for RU’s rich and continuing legacy of opportunity.Andrés Zapata, D.Sc.idfive’s founder (and Matt’s best friend)
What does this mean for Rasmussen?
More, better, faster.
More
Matt and Rick: We’ll be more involved in the work than ever because we’ll spend less time on the administrative tasks.
Talent: You’ll have access to the full power of idfive’s team, including strategists, copywriters, designers, and media planners — all without increasing your base retainer budget.
Services: With idfive, we’re adding Webby Award-winning web design, media strategy, full-scale video production, and business consulting to the list of things we can do for you and your business.
Better
Management: You’ll have a dedicated account person to make sure things stay on schedule and on budget. Did we mention that things will stay on schedule?
Communication: From status updates to performance reporting, you’ll never have to ask “How are things going?” You’ll already know. And you’ll have documentation to prove it!
Insight: Specializing in higher education marketing, idfive offers access to new technology, the latest research, and experienced strategists — revealing new ideas and new opportunities to succeed in the market.
Faster
Transition: idfive and H&W will work closely to prepare our combined teams to create a seamless experience for Rasmussen University starting on January 1.
Delivery: With a much deeper bench of talent, we’ll be able to dramatically cut the time it takes to complete work for you.
Response: With your dedicated account person manning the helm of every project, you’ll get quicker answers to your burning questions.