Chase Brexton COVID Vaccination Series

As home to the Center for LGBTQ Health Equity, Chase Brexton needed to provide accurate information about the COVID vaccination that would engage its diverse audiences, with a particular focus on the LGBTQIA+ community.

Enter Vaxxy Nation & The Pandemics.

This cartoon circus ringmaster rejects dry government jargon and cuts right to the chase (pun intended). With audiences from varied cultural and socio-economic backgrounds, including native Spanish speakers, the animated bean-like characters transcend many of the cultural barriers a human spokesperson might bring. The Vaxxy Nation character is disarmingly ambiguous and fun, with an aesthetic that works across all audiences.