EWU ‘Prepared for the Moment’

With Cooper Kupp ’17 and Efton Chism III ’24 set to face off in the Super Bowl in less than a week, their alma mater–our trusted partners at Eastern Washington University–called with a “what if?” What if they could turn this high-profile moment of alumni achievement into meaningful visibility?

Our answer? Heck yeah. By Friday, we had concepted and delivered a fully produced spot. In just a few days, idfive led scripting, voiceover, music, creative direction, footage sourcing, and post-production to deliver a hype video for the event made for both organic social and broadcast media during the game. As Kupp secured his second Super Bowl ring, EWU hit more than 55.5K impressions, a 23% lift in engagement, and saw key conversion events surge 462%. When we say we’re nimble, this is what we mean–converting a 4th-and-4 days into a win for EWU.