Goucher College Undaunted

For Goucher College to raise the $100 million dollars for an ambitious campus renovation effort, it needed to inspire donors, alums, and stakeholders to reconnect and give.

Through a comprehensive discovery process, idfive found that graduates were most excited by recounting personal Goucher moments that changed their life trajectory. With this inspiration, we developed Goucher Undaunted, a comprehensive fundraising effort. The campaign video, shared over social media and during the campaign’s opening gala, expresses Goucher’s underlying legacy.

The campaign reached half of its goal in its first year and gave alumnae/i a reason to reconnect with Goucher–and each other.