MACHC Healthcare Professionals Recruitment

The Mid-Atlantic Association of Community Health Centers (MACHC) wanted to attract the kind of health care professionals who value patients over paperwork. As a community-focused provider dedicated to removing barriers to care, MACHC needed a recruitment video that highlighted its collaborative, familial culture and reminded viewers of why they entered the field–to impact patients’ lives.

To tell that story authentically, the idfive team went right to the source–MACHC employees. Their response to “Who should work at MACHC?” moves from “people like me” to a powerful final answer: “people like you, who are passionate, inspired, and ready for a more meaningful career.”