Rosedale Bank ‘We’re Here For It’

For the newly rebranded Rosedale Bank, the “We’re here for it” campaign served to connect with both longtime customers and new generations of account holders. Efficient and effective use of stock footage, animation, sound design, and expressive typography told the story of everyday moments of financial need, opportunity, and growth without requiring live-action production. Each story reflects Rosedale’s refreshed, empathetic brand voice, products and services, as well as their ability to meet people where they are with trust and practical solutions.