University of Hartford

After analyzing UHart’s strategic plan, idfive got to work by reorganizing the plan’s contents to lead with a shared vision in its realized state, and then use goals and objectives as proof points, creating a compelling narrative for the next five years and beyond. We also reformatted the action plan into a glossy, full-color 20-page booklet that puts the University’s future in the actual hands of key stakeholders, as well as a bi-fold mailer summarizing the plan for additional audiences. Finally, we built a robust and engaging landing page hosted on the main site that detailed UHart Start’s story while granting full transparency into the plan’s details and responsibilities.

It’s nice to have a plan, but policy and strategic documentation can often look and feel sterile and calculating. Our job for UHart was to make it fun, dynamic, and useful. We started by remixing the UHart Start plan into a 20-page booklet. Leading with a bold visual representation of the UHart community’s vision, the spread showcases each goal with flair. The result is a tangible representation of UHart’s promise.

For those in the extended UHart network who are curious but not directly involved in the strategic action plan, the mailbox still offered an opportunity to showcase the vision for their beloved institution in a way that still feels real.  The mailer succinctly summarizes the plan with a call to participate and engage. But even more importantly, it delivers a physical reminder of the benefits of buy-in to a donor base that rose to the occasion with a 30% increase in unrestricted donations during 2020.