This is my archive

A Sneaking Feeling About the State of TV

Do you ever get one of those feelings that things aren’t quite what they seem? Sure, everything around you looks normal and you haven’t received… Read More

Ditching the Click

Imagine for a moment that you’re the VP of Communications at a Washington, DC-based organization tasked with influencing national policy on a particular issue. Then,… Read More

EVP of Baltimore-based idfive Receives National Award from American Marketing Association

Andres Zapata Honored with Prestigious 4 Under 40 Marketing Emerging Leaders Award Baltimore, MD (October 3, 2014) — The American Marketing Association’s (AMA) Marketing Insights… Read More

idfive and the University of Baltimore Begin New 5-Year Marketing Contract

After Five Years of Student Enrollment Growth, idfive and the University of Baltimore Look Forward to Another Five Years of Inspired Creative, Results-Driven Marketing, and… Read More

Top 5 Digital Marketing Trends for 2015-ish

By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore September might be considered by some to be… Read More

2014 Web Design Trends

The web-design landscape is continuously changing as designers and developers experiment and techniques go in and out of fashion. Remember the wet-floor effect? Parallax Scrolling?… Read More

Hello, Left Brain! Creativity in the Digital Age

Human beings love to categorize stuff and put it in mental “boxes.” It’s a skill that served our primitive ancestors well by allowing them to… Read More

idfive, the University of Baltimore and Towson University Launch Re-imagined MBA Website

Baltimore, MD (July 25, 2014) idfive and the UB/Towson MBA program are excited to announce the launch of a new UB/Towson MBA website and interactive… Read More

idfive’s Andres Zapata Joins Wide Angle Youth Media’s Board of Directors

WAYM Board of Directors Appoints idfive Executive Vice President of Strategy to Executive Board Committee Baltimore, MD (July 14, 2014) – Baltimore-based non-profit, Wide Angle… Read More

Advertisers are the Real Winners of the 2014 World Cup

Every four years, the FIFA World Cup transforms hundreds of millions of people all over the world into crazed soccer fans. For about… Read More