This is my archive

idfive and the University of Baltimore get AMA’s “Best Education Category Campaign” Award

A 300% Increase in Lead Generation Wins idfive and the University of Baltimore the AMA’s “Best Education Category Campaign” award The American Marketing Association (AMA)… Read More

The Blind Search Feedback Loop

So lately I’ve been  doing a lot of reading and research on search engine optimization (SEO) and search engine marketing (SEM) best practices. A practice… Read More

Conditionally requiring fields

I hate forms. They’re often ill-considered and when improperly handled can be a security risk.  To mitigate the security risk developers turn to validation to… Read More

Buttons and Forms.

I’ve been reading through Luke Wroblewski’s excellent Web Form Design: Filling In the Blanks over the past week, and I’m finding a lot of excellent… Read More

The Sunk Cost Fallacy.

Are you addicted to Farmville or Mafia Wars? Do you feel guilty for spending hours on a “free” game but guiltier still for thinking about… Read More

Generation Touch

If you follow idfive, you probably know that we do a ton of marketing, communication, advertising, web design and development in the higher-ed space. A… Read More

Design Lessons from Frederick Law Olmstead

Some days I just can’t keep up with all of the good stuff on the internet. Today’s gem comes from 37Signals via Kottke:… Read More

Roid Rage

Like most other art school kids/quasi-hipsters/fans of instant gratification, I was most upset when Polaroid announced it was discontinuing its famed camera.  I drove up… Read More

No, I Don’t Need Another App…

I love apps as much as the next person with an iPhone/iPad/iPod Touch or a formidable Android device but at some point I have to… Read More

Buy Far Cry 6: Enter a World of Revolution and Adventure

Far Cry 6, the highly anticipated installment in the acclaimed Far Cry series, is set to immerse players in a world of revolution, exploration, and… Read More