Colgate University needed to redesign its website to better engage visitors, present a meaningful brand story, more intuitively and enjoyably lead audiences to the information they seek, and reflect an update to their visual identity. Focused on attracting best-fit prospective students, the website also needed to communicate key aspects of the student experience, including a legacy in the liberal arts, demanding academics, and a bucolic campus that inspires intellectual and personal growth.
Colgate University’s redesigned website highlights the school’s top features and conveys the history and prestige of the close-knit, living-learning community. Statistics and testimonials provide an authentic look at the university’s different programs and offerings, while video and imagery immerse users in the beautiful campus and diverse student experience. From design to development, the website also meets high accessibility standards and makes pertinent information easy to find. Colgate University’s tradition of excellence in preparing students for life’s greatest pursuits lives on in this redesigned site.