Nestled in the shadow of the Adirondack Mountains, SUNY Potsdam is not like most schools—and that’s what students love about it. With its natural amenities, close-knit community, and stellar arts and science programs, the university is a place for students to explore, find their path, and excel in their learning. Partnered with the university, idfive took on the challenge of redesigning its website to express its unique student experience, service a variety of audiences and their needs, and attract students who are a perfect fit.
The redesigned SUNY Potsdam website differentiates the university and captures exactly what it’s like to be a student there. The design showcases the campus’s beauty, welcoming environment (in all seasons), and standout programs through illustration and dynamic photography and video, while messaging punctuated by bold typography conveys the vast opportunities for students to learn, grow, and find their calling. The website also encourages prospective students to not just reflect, but act, with calls-to-action such as “Request Info,” “Visit,” and “Apply” placed on high-traffic web pages. Confirmed through end user-tested navigation, the website helps all users easily find information and utilizes features such as a multi-media news section and a mobile-optimized event calendar.